Today Impact Media has launched a re-design for a long time client C.B. Johnson of Fine Coastal Living, who is a successful Realtor in the Wilmington, NC area. C.B. had is original site with us done in 2005, then a redesign in 2009 and now has gotten it done again. There is a definite pattern here, every time we design a new website with C.B. we find out just how much he knows about the Real Estate industry and that is A LOT! As I said, this site marks his 3rd generation of web design and internet marketing with Impact Media and we are very humbled every time he returns, as that is the best statement to our work we can have, is repeat clients! Thank you C.B. for returning and we hope you enjoy this new iteration of his website.
We have just launched a new custom web design for Future Homes in Hampstead & Hubert, NC. Brent & Keith of Future Homes both have great ideas for getting their products in front of their perspective clients, and they were a great bunch to work with on this project. Now that Impact Media has launched their website, we can now focus on their Internet Marketing & SEO (Search Engine Optimization) to ensure that their website is found on the internet. Please have a look and let us know what you think.
Impact Media has just launched a new Real Estate Website with some of the latest features from our company. Web Design was important, but user experience was just as important on this version and the owner of the new REMAX franchise in Southport, NC, Debby Daigle, really wanted to build a website that would be providing her clients a great user experience, by making it easier for them to find exactly what they were looking for in her area. Debby has been a client of Impact Media for 3 years and she uses our services for not only web design, but for SEO (search engine optimization) and all of her internet marketing in general. We are working on several other projects for her and cannot wait to show those off one day soon as well!
Below is a video testimonial from Todd Bourgeois from Atlantic Metal Roofing here in Wilmington, NC. He talks about how the impact we have had on his business since we started with his Web Design, SEO & Internet Marketing plan.
Google Analytics has long been thought to be the standard for website statistics. A recent improvement on an old method and a reduction of cost is changing everything.
Eye tracking for statistical purposes has been around for decades, but until recently the methods for this data collection option have been incredibly pricey. Hundreds of thousands of dollars have been spent on a single study limiting the usefulness of this practice to a very select few.
A study completed back in 2001 by three Carnegie Mellon professors, Mon-Chu Chen of the Human-Computer Interaction Institute and John Anderson & Myeong-Ho Sohn of the Psychology Department released findings of a study they completed entitled, What can a mouse cursor tell us more? Correlation of eye/mouse movements on web browsing.
In their paper they wrote:
The data suggest that there is a strong relationship between gaze position and cursor position. The data also show that there are regular patterns of eye/mouse movements. Based on these findings, we argue that a mouse could provide us more information than just the x, y position where a user is pointing. This implies that we can use an inexpensive and extremely popular tool as an alternative of eye-tracking systems, especially in web usability evaluation. Moreover, by understanding the intent of every mouse movement, we may be able to achieve a better interface for human computer interaction.
This revelation led to the development of a new statistical gathering category called web heat maps. What these types of software do is allow you to see exactly where on your webpage a visitor has clicked. This can be incredibly invaluable because knowing where a visitor clicks, and just importantly doesn’t click can allow a company to reconfigure a site to maximize their lead conversions. For instance, you might have three main areas on your web page, one is your feature article, one is your contact form and another is a photo gallery. With a heat map you would be able to tell which areas were actually being used by visitors and which areas were being avoided. If your contact form is one of the avoided areas, then you know something needs to be changed in order to make it work. With each tweak you make, you will be able to tell quickly if the change worked or not. This kind of practice can turn a website into an incredibly efficient marketing and lead generating tool. That in turn should lead to a higher lead conversions which gives us our ultimate goal and that is higher profits.
So where is the best place to get a web heat mapping tool and how expensive is it? As of the writing of this article, we feel that CrazyEgg.com offers the best tools for the highest value. For as little as $9 a month you can get web heat maps on 10 pages of your site with daily reporting. This includes a Heatmap Report, Scrollmap Report, Confetti Report, Overlay Report, List Report, and Multi Domains Tracking. That’s quite a bit for that low of a price. For anyone who now thinks that Impact Media Solutions is affiliated with CrazyEgg.com, I can promise you that we are not. Our goal is to educate our clients on ways to improve their business and achieve higher profits.
If you would like to try the tools from CrazyEgg.com out or another web heat mapping software and need assistance applying the code to your website, drop me a line at firstname.lastname@example.org and I can help you take care of that. We can also help you review your statistics and make recommendations on how your site can be improved, maximizing your lead conversions. By the way, CrazyEgg.com offers 30 days for free!
The Arts Council of Wilmington chose Impact Media Solutions to develop its new Web Marketing Platform and assist with the creation of the new Web Design. Impact Media came up with solutions for local artists to get more exposure in the process, all within a very short time frame. We love the Arts and we love a good challenge, so we decided to take this project on and really enjoyed working with the Arts Council. The Arts Councils initial needs were a Calendar for events, a place for Artists to upload their work and establish a profile for exposure, and a way for community to see how to participate and give to the Arts Council. This site will continually be updated from month to month as there is always a new theme every month, and we plan to stay heavily involved with building the Arts Councils presence in Wilmington, NC, and we hope you do too!
Impact Media Solutions has just launched a new web design for Velocity Physical Therapy, along with providing Logo Design for their new internet marketing strategy. Impact Media was chosen to complete their vision of where their company is headed and help it along the way. We are so glad we got to meet the wonderful folks at Velocity Physical Therapy; Maggie is a genuine and honest person with a lot of great ideas. We hope that you take the time to learn more about how she and her staff are helping people and maybe she can help you.
Impact Media Solutions has just launched a new web design for Andrews Reach, a new home community in Wilmington, NC. The developers of Andrews Reach initially came to Impact Media looking for a responsive web design that allowed their potential clients to view learn about their community and browse the models of homes offered. They also wanted to recreate the experience you will feel when coming to the community on the website, so we began our task of building the new website for them. We think it is one of the finer examples of our New Home Community websites and hope you like it!
Atlantic Metal Roofing came to Impact Media looking for more than just a website, that was clear from our first meeting with Todd Bourgeois, one of the partners. They were looking for a company to partner with that was interested in learning about their business and the unique service they offer. After our meeting Todd was on the phone calling references furnished by us checking out if we were who we said we were, and ensuring that our current clients were in fact happy with our work and I think that was the biggest testament to his signing on with Impact Media. A company can say they will do a lot of things, but will they deliver those things is a BIG question, well Todd knew that, and he went straight to the source to find out if we would. Reports came back from our clients that not only do we deliver when we say we will, but we go beyond that most of the time and try to exceed expectations. At Impact Media our biggest marketing campaign is “Word Of Mouth” advertising, and without our clients referrals we would not be in business, so we appreciate all of our clients very much!
I got a little off topic, back to Atlantic Metal Roofing’s new site, Todd & Chuck had decided they wanted to use us for their new web design, seo (search engine optimization) and print advertising, which had made them successful in the past, but they were ready to take it to the next level. We worked with them on many meetings trying various different strategies, from bizarre to conservative until we hit exactly what they were looking for to complement their marketing. These guys take a lot of pride in what they do and want to make sure that their marketing reflects the quality of their work and we are humbled that they chose Impact Media as their vendor. We hope you like it.
Impact Media Solutions launches a new travel website for 4 Seasons Travel Group here in Wilmington, NC. They were originally with a group that included a website for with their package, but they were not getting any leads from this and it was not allowing for any SEO (Search Engine Optimization), so Impact Media formulated a strategy that would allow 4 Seasons to have the best of both worlds. They would have a site they could update themselves using the WordPress framework Content Management System or CMS and we redesigned their site to accomplish their ultimate goal, which was lead conversion. The site has only been live for 24 hours, but we are already seeing it start to climb up the search engines, and the Liz the owner tells me she loves the new web design. I hope you will go and check out the new site and let us know what you think.