CDB Corporation is a global leader in aesthetic orthodontic bracket manufacturing. When they first came to Impact Media they were looking for more than just Web Design, they wanted a site that represented them internationally, and one that they could manage their many clients with easily. We developed a solution that would provide them with a Corporate look and feel while offering a client management system in the admin of their website. This was exactly what they were looking for and from a local Internet Marketing Firm.
Impact Media launches a new restaurant web design in Wilmington, NC. We worked closely with the owners of Double Happiness Chinese Restaurant to ensure they were getting exactly what they wanted from all angles of their marketing, and provided them with a website that really makes you want to go and try some of their terrific food. Now, I will say that we did negotiate a few egg rolls for the office into our deal and they are terrific! We hope you like what we have done for them, below you will see a before and after shot of their site.
This is a Before Shot of what their site used to look like.
Custom Web Design is something we love to do @ Impact Media Solutions, so when Lorraine with Mystic Elements came to us and ask us create something unique that reflected her store and the services she offers we were very excited to take on her web project. Her web design is a large page format with subtle animation, while offering great information on her services and items in her store. We will be performing Internet Marketing & SEO on national level for the unique products she carries in her store as many of them are one of kind items. Please visit her website and let us know what you think:
Below is a video testimonial from Todd Bourgeois from Atlantic Metal Roofing here in Wilmington, NC. He talks about how the impact we have had on his business since we started with his Web Design, SEO & Internet Marketing plan.
In part one of our new web blog series dedicated to smartphones, we examine a few ways to protect your Apple or Android device from thieves.
I work for a company that not only provides internet marketing services such as SEO, copy writing and web development, but we also have an technical division that handles everything from setting up servers and networks to computer repair. One of the main reasons a client will bring in their computer is because of a virus and many times the virus is trying to extract information from their system.
Your smartphone is a computer and is just as vulnerable to a virus as your laptop, but because of its size it becomes an easy target for a thief that could be standing next to you. A simple way to discourage a potential larcenist is activating your phone’s password feature. Yes I know, this is a revelation, but as simple as this solution is, most people do not utilize it. The most common reason is it becomes a hassle to constantly enter your password, but it will be an even greater inconvenience if someone gets access to all your information, including your financial information.
I found a great tutorial for both Apple and Android users that explains, with pictures, how you can turn on your password protection. The tutorial originates from the Smith College of Information Technology Services in Northhampton, Massachusetts.
If your phone is stolen, you can also remotely wipe the information stored on it.
1) Tap and open Settings.
2) Then find iCloud and turn on the Find My iPhone feature.
3) If the unfortunate happens and your phone is stolen, then you can download an app on another iOS device called Find My iPhone or you can log into icloud.com. These two methods, once you are logged in, will allow you to remotely lock the phone with a password, wipe the phone, engage a sound on the phone or send a message.
There is a great site you need visit called AndroidLost.com According to their website, this software will allow you to:
Remote control alarm
Sound the alarm on your phone from your PC!
Find the location of your phone on a map.
Send SMS’es from your PC (All replies will still go to your phone.)
Lock the phone
Wipe the phone
Pop up messages on the phone (in case you lose the phone and a good Samaritan has found it)
Forward your calls
No battery use
Camera (AndroidLost can take pictures with the front facing camera in case the phone is stolen. Only for android 2.3.)
Text to speech (You can make the phone say: ‘I am lost – please pick me up!’)
Multiple phones on the same account
And many more features.
Our next blog entry we will cover virus protection software for smartphones.
The Arts Council of Wilmington chose Impact Media Solutions to develop its new Web Marketing Platform and assist with the creation of the new Web Design. Impact Media came up with solutions for local artists to get more exposure in the process, all within a very short time frame. We love the Arts and we love a good challenge, so we decided to take this project on and really enjoyed working with the Arts Council. The Arts Councils initial needs were a Calendar for events, a place for Artists to upload their work and establish a profile for exposure, and a way for community to see how to participate and give to the Arts Council. This site will continually be updated from month to month as there is always a new theme every month, and we plan to stay heavily involved with building the Arts Councils presence in Wilmington, NC, and we hope you do too!
One thing I have learned in the internet marketing business is that many clients try to save money by writing their web content themselves. This is a good idea for the business owner or marketing director who has a background in writing and enjoys the process. For everyone else this is a bad decision because it is more than likely killing your chances at capturing leads.
Typically I have found that most copy (the industry term for written content) sounds like a bad television commercial. The reason for this is people write like they talk. They will read their produced content, hear themselves saying it in their head, and believe it is at least good enough for the website. What people tend to forget is most of the people coming to your site have never met you and it will not be your voice speaking to them in their head as they read, it will be theirs. What you have written might sound very weird to them in their voice. That is why you have to keep a somewhat neutral, but confident tone with your content.
Additionally there is SEO to think about with your content. Search Engine Optimization relies heavily on the copy. Part of the challenge of writing effective content is flawlessly writing in the appropriate keywords. Even if your content reads very well, if it does not have the keywords that the search engine web crawlers are looking for, your website could be rendered useless to everyone, but those who are directly searching for your particular business. Here is some advice to always remember, according to the Search Engine Journal, 75% of people who use a search engine do not go past the first page of results. This puts an exclamation mark on why SEO integration with your copy is crucial.
Below is an example of badly written content. Though I have made this up, I could have easily replaced the Mattress King with a dozen other business names you have heard of and it would be eerily similar to what they have on their website right now.
Welcome to Mattress King. We have been in business for 22 years and are ready to serve your mattress needs. We have a wide selection for you to choose from and our customer service is the best. We’re open from 10am to 8 pm Monday through Friday and 9am to 6pm on Saturday and Sunday. Please enjoy all that our site has to offer and come by and see us today and you will see why we have the best mattress selection in the area.
This is terrible copy and I am going to break down for you exactly why your web content should never look like this.
• Welcome to Mattress King. Mattress King is a bricks and mortar store. The website is a completely separate entity with a different functionality.
• We have been in business for 22 years and are ready to serve your mattress needs. The mattress doesn’t have needs, the customer does. The 22 years of business is very important, but you still have to sell it.
• The rest of the paragraph is simply a radio ad. There is no indication of what tools the website has to offer to the potential customer. There is also no true call-to-action. If they want to find out the contact information, the guest will have to look through the navigation tab, find Contact Us, and hopefully find what they are looking for.
Here is how it should have been written.
Your nights of tossing and turning are about to come to an end. Welcome to the Mattress King online service center. Here you will discover the newest products we offer, tips on which mattress is right for you and an array of headboards and footboards to compliment your new Mattress King mattress.
Located just off South College road near the Hardees by UNCW, we have 22 years of experience helping people with back pain and restless and sleepless nights in the New Hanover, Pender & Brunswick county area. It is our number one goal to listen to your needs and help you find the right mattress for the perfect night of sleep.
For your convenience, we have provided an easy to use contact form so you may ask a question of our mattress experts without having to leave the comfort of you home. Based on your needs we can help you determine which mattress is right for you, have you come into the showroom so you can test the selections your mattress expert has chosen for you, and have it delivered to your bedroom and set-up by the next day.
For your added convenience we are open from 10 a.m. to 8 p.m. Monday through Friday and 9 a.m. to 6 p.m. on the weekends. You can contact us through our easy contact form or give us a call at 910-555-1212. Thank you so much for visiting our website and we cannot wait to help you get the best night of sleep you have ever had.
There is no question that the latter content is more compelling. It gives the guest a good idea of what advantages visiting the website has given them by clearly pointing them out. The location is given by a road and two landmarks rather than an address, making it easier for people to quickly figure out where the store is. The 22 years of experience becomes important now because it involved helping people with very common reasons for why many of us need a new mattress. The locations of the surrounding areas is also factored in, which caters to the search engine optimization variable.
A call-to-action is presented with the contact form. If you do not use a contact form on the front page of your website, I can guarantee you, you are losing leads. After that, the process of selecting a mattress and having it in the guests bedroom sounds seamless and easy. The times are written to sound like everything is being done to make it easier on the guest and the contact form and phone number are emphasized so capturing the lead is given a final push. Finally the last line sums up what the guest is really there for. They want to have a comfortable night’s sleep. This again allows the store to connect with the guest, all without “saying” a word.
If you want to give your website a facelift, without spending thousands of dollars on graphics and design, ask a professional copywriter to rewrite your content. It will add new life to your site and do more to help capture leads then you could have ever imagined.
C.S. Alexander is a professional copywriter with Impact Media Solutions in Wilmington, NC. He is also an internationally published novelist and former newspaper editor.
Impact Media Solutions is launching a new website design for Garden Party Design today! Sara Wade the owner of Garden Party Design is a very talented and extremely hard working individual… We have worked with her and her husband’s other business in the past and has a great relationship with them. They are great to work with, and exceed expectations every time! Sara has now started a floral business that provides flowers for parties, events, and just about any occasion. I cannot say enough good things about her, please go and check out what she can do for you @ www.gardenpartydesign.com
This testimonial was shot quickly during a follow up meeting with John Hickey of Southern Exposure Sunrooms here in Wilmington, NC. In this video John humbles Brian & Impact Media with his kind words on the job we do for him on SEO (Search Engine Optimization) and Internet Marketing and the effect it has had on the growth of his business statewide. This testimonial means a lot to us here at Impact Media, because not only did we do a job, but we made a difference, and we try do this with every job we take on. We hope you enjoy the video & John if you read this Thank you so much for the kind words!