QR CODES

Most QR codes are used to send a mobile device user to a company’s website. The codes typically are generated for free and look plain and boring. THIS is the reason why QR codes are being perceived as a fad and a waste of time and it’s simply a matter of ignorance and a lack of creativity. To begin with QR codes are not chained down to the ugly square black box style. Back in the 1990’s when they were being developed, the engineers allowed for a very important variable...damage. When a qr code was attached to an automobile part they knew that inevitably something was going to mess the code up. It could be someone smearing it with grease on their hands, water, heat and it was a matter of time before something marred the sticker. So they developed the code so it could take up to 30% corruption. That means you could literally tear off 30% of the sticker the QR code was printed on and still get all the information you need. Tell me that wasn’t brilliant and just beautifully efficient.

So think about it. If you have a code that can take up to 30% rearrangement and still works, it means you can customize it. Most codes now don’t need more than a 5% deficiency potential built in because they are being scanned by smartphones which are incredibly powerful devices. QR codes are also being distributed in ways where people are more careful with how they are handled and distributed. That leaves you with a 25% area you can work with to give it aesthetic value. If you add in the fact that the black can be changed to another color, you can now develop that ugly black box into an eye catching marketing tool and separate yourself from your competitors.

A customized QR code bridges the gap between print ads and the digital world while creating curiosity among the burgeoning market of smartphone users. Most companies are using QR codes that can’t be differentiated from each other. Once yours is customized there will be no question it’s your company. We can create one for you that is intended to brand your logo or if you would rather have something more artistic, we can create something the world has never seen.