All posts by Tucker

Cloud Computing with Microsoft Office 365

Today Microsoft released a Beta for its new Suite of tools Office 365. This is an online only Suite of tools that includes Exchange, Office, SharePoint & Lync Server and a few other web based productivity tools.  Along with this release Microsoft Office 365 Marketplace, which is an online store where apps and add-ons can be purchased from Microsoft and their partners.

The Amazing Part of this is that Microsoft is setting its pricepoint @ $6.00/month. I am sure this is where it starts, and where it stops is any one’s guess, but all of these tools would be available in the Cloud, which means that they would be accessible from anywhere you have an internet connection, which gives these tools some great application for the money and makes them very convenient.

Another thing to consider with Cloud Computing is that when you are considering setting up an Exchange Server locally on your Network, there is a lot of upfront hardware costs, and then there are the ongoing maintenance costs associated with computer repair and networking. With Cloud Computing, you leave the liability to Microsoft in this instance, and just factor in the monthly expense as an expected cost of doing business.

If you would like to learn more about Cloud Computing, Computer Networking or would like an overall assessment of your businesses network, Impact Media Solutions will perform a thorough assessment and provide you with a report on what we find on your network. We also offer Computer Repair, we are a Full Service IT Company in Wilmington, NC!

 

Email Marketing Templates for Every Purpose!

Email Marketing has grown in popularity over the past 5 years and if done properly can yield great results, if done incorrectly it can really give you and your company a black-eye. We have seen some great campaigns and some not so great campaigns over the years and even been a part in making a lot those great campaigns happen. Impact Media offers fresh Email Marketing ideas, from concept of content, to designing a template to reflect your brand and compliment your Web Design or Internet Marketing efforts. We work with the leaders in the industry to stay on the cutting edge of the best way to implement a successful campaign and make it work best for your company. From a Email Newsletter to Email Event Announcements and even Email Drip Marketing to stay in contact with your clients on passive basis we have a solution that will compliment your style of marketing. Look below to see one of our Email Template Designs, this particular one is for a Video Email, which is still a pretty new type of Email Marketing, so it is something you will want to see for yourself if it is a fit for you.

Email Marketing Template
Email Marketing Template Concept
Email Marketing Template
Email Marketing Template

eCommerce Websites, Web Design & SEO

Impact Media Solutions would like to share one of it’s ongoing success stories with you. Extreme Bargains is a Big Box retailer located in Lumberton, NC that deals in retail merchandise @ wholesale prices, similar to a Costco or Sams Wholesale, but they only have 1 location at this time. They approached us in the Spring of 2010 with a simple 2 page site that had a picture of their building with directions on how to get to their location and that was really about it. When we drove up to speak to Chris and Kurt (the owners) they were very friendly and had a vision of what they were looking for, but were unsure of the necessary steps and strategy to get there on the web. We were able to come up with an Internet Marketing strategy that complimented their local efforts, and so we began by rebuilding their current website with the intent on selling the same items on their website that they sell locally. As you know retail is tough, and online discount retail is even tougher, but since the site has been launched, we have increased traffic significantly as you can see in the graph below and their sales are respective.

Wilmington NC SEO
Traffic Graph - SEO
Wilmington NC Web Design
Wilmington NC Web Design

Impact Media &  Extreme Bargains have developed their presence on the web over the past year and are already seeing ROI in record time. Impact Media does not believe in the one size fits all mentality our web design is catered to the “you” the client and we always try to accentuate what you already have. Once we launch a site, it does not mean we are finished with that site, we are there with you the rest of the way for guidance and support. You can truly never be done with a website, websites need to be constantly evolving and changing as we do in life or they will go stale and users will go to a new site that stimulates their senses. I will be talking more about this in upcoming posts, so please come back for more.

Thanks!

Real Estate Mobile IDX Websites with GPS/Proximity Searching

Impact Media has created a new version of our IDX Mobile Version for our Real Estate clients. This new version utilizes the GPS on your mobile device to tell you the homes that are available within a specific radius of your location. This version uses the latest mapping technology from Google Maps tied to IDX data that is updated multiple times a day to give you the most up to date results in Wilmington, NC and the surrounding cities. We have tuned this to be the easiest mobile friendly IDX search out there, as well as one of the fastest. See below for a screenshot of our Mobile IDX in action:

Real Estate Mobile Website IDX
Real Estate Mobile Website IDX

These mobile sites can be designed to compliment your current Site’s web design or if you would like to discuss redesigning your current Site’s web design we can perform a full evaluation of your situation. To schedule a full demo contact us today, if you would like a mobile site that does something else we can discuss that as well.

Thanks!

Wilmington NC Web Design & SEO

We just published a short video on YouTube we made with an easy to use tool we thought some of you might like to know about. It is called Animoto.com, you can make a video very easily with it, and I thought I would show you the result of it here on our Blog with some of our Clients websites that we have either designed or currently do SEO for in the area. Using video to help you with your Internet Marketing is huge and should not be overlooked when you are developing your marketing strategy. I hope you enjoy! If you have any questions please let me know.

Wilmington NC SEO

Carolina Coastal Landscaping came to Impact Media looking to improve their Internet Marketing and SEO in Wilmington, NC. We 1st prepared a market analysis on their industry in the area and then researched the Lawn Care industry in other areas around the country to ensure that we had a full perspective of their industry. It turns out there are a lot of Lawn Care and Landscaping Services in Wilmington doing SEO and Internet Marketing, so we needed to get aggressive with our SEO and Internet Marketing Campaign. Within the 1st month of us launching their new site and starting their SEO Campaign they have been #1 for the terms”Lawn Care Wilmington NC” and “Lawn Maintenance Wilmington NC” and consistently in the top 5 results for the “Landscaping Wilmington NC”. The leads continue to come in on their site since their rank has increased!

Wilmington NC SEO
Wilmington NC SEO

Wilmington NC Web Design & SEO

Impact Media is proud to launch a newly redesigned website for Alpha Mortgage Corporation. Alpha Mortgage has been a client of Impact Media Solutions for 5 years and in that time we have developed their web presence through Internet Marketing and SEO (Search Engine Optimization) and and creative Web Design to make them the strongest Mortgage Brokerage in North Carolina on the Web. Alpha Mortgage has multiple offices around the state to which we have had to practice local organic SEO techniques to establish a #1 position in that market. This new site offers many great features for it’s users and the Loan Officers of Alpha Mortgage with some of the latest technologies. We really hope it brings them as much success as its predecessor did! Please let us know your thoughts.

Wilmington NC Web Design & SEO
Wilmington NC Web Design | Internet Marketing & SEO

Wilmington NC Real Estate Websites

We just launched a great new Real Estate Website for the Wilmington NC area that is specifically dedicated to the Landfall, Wrightsville Beach area of Wilmington. Gary Nichols came to us wanting to create a web site that offered his clients the ability to search for homes in Wilmington in a specific geography and with a easy to use IDX Search Tool. We formulated a strategy that and designed a website that both met his needs from a functional standpoint and that also aesthetically pleased him with the graphic design. Since his new website has launched his traffic has increased dramatically and so have his leads, we think this has a lot to do with the organic SEO that has taken place and the improved rank he has received on Google. Gary will be happy to tell you all about his experience with us during and after the project and how it has affected his business, so do not hesitate to give him a call or send him an email. Check out his site below and let us know what you think.

Wilmington Web Design
Wilmington NC Web Design & Internet Marketing

Wilmington NC News @ 11:00 on WECT 2/24/2011

Impact Media Solutions will be on WECT News tomorrow 2/24/2011 @ 11:00 working on a News story with Colin Hackman discussing Sidejacking. Webopedia defines Sidejacking as a “Term to describe an act of hijacking an engaged web session with a remote service by intercepting and using the credentials that identified the user/victim to that specific server. Typically, SideJacking is most common on sites that require authentication through a username and password, such as online web mail accounts as well as social networking sites. Side Jacking works only if the site catches a non-SSL cookie, so any web site that uses SSL exclusively would be safe from SideJackers.”

In doing the interview and the story with WECT I was asked to perform SideJacking on users in specific locations for demonstration purposes and then show the users what access we had gained to their accounts. Needless to say they were very surprised to learn once we got their approval that we could access their Facebook accounts, Email accounts, etc…

This story is meant to be a word of caution when using Open WiFi hotspots such as in Coffee shops and other places that offer free internet. When you are on these free WiFi connections there are some precautionary steps that you should take to protect yourself.

You can read more about the story by going to the link below.

http://www.wect.com/Global/story.asp?S=14137184#

Tips To Protect Yourself From Sidejacking

Internet Marketing & SEO Wilmington NC

Havana’s Restaurant in Carolina Beach, NC came to us looking to improve their web presence by increasing rankings through SEO (Search Engine Optimization) and they also wanted a site they could update independently, so we met with Pete Donat and devised a strategy that would accomplish his goals while giving him a fresh new look for his restaurant. The new site has been live for about 2 weeks now and has already come over to the 1st page for most of the top key terms that we are optimizing for and they are getting many leads, conversions and inquiries on wedding parties upwards of 70 or more. We are very happy to have to have helped with this project and continue to help build his web presence thru persistent Internet Marketing and SEO.

If you get a chance go by and check out their Brunch it is great!

Internet Marketing & SEO Wilmington NC Web Design
Internet Marketing & SEO Wilmington NC