All posts by Tucker

Mobile Websites – Just as Important as Apps | Wilmington NC

Lately there has been a rush for everyone to create apps for iPhone, Android and even Blackberry, but one of the lesser expensive alternatives you can do, that is still full featured, is to build yourself a mobile website that operates on Mobile Devices. We have been developing Mobile Websites for several years now and the thing we like about them is the flexibility we have. It is just like a regular website on smaller, so basically if you can do it on a regular sized site, you can do it on Mobile Website, although there are some things you may not want to for the sake of optimizing the site for Mobile devices. Such as you will want to limit your images, and absolutely NO FLASH, so it will run on iPhones and iPads. Then what you do is test your Mobile Website from your phone some and see how you can make it more user friendly for your clients. There is always something new you can add or do down the road, but we suggest trying to keep it as intuitive and simple as possible considering the amount space you have to work with. Below is a Mobile Website we just launched in the Wilmington/Brunswick Real Estate arena that you can search MLS from as well it will allow you to view properties that are around you without having to search anything. We enjoyed creating this Mobile Website for Plantation Properties and hope it helps them with their marketing!

Mobile Website Wilmington NC
Mobile Website Wilmington NC

New Live Music Venue in Wilmington NC

Impact Media Solutions has just launched a new website for The Brikhouse! The Brikhouse is a new nightclub located in downtown Wilmington, NC. It is built in a historic building that has a lot of sentimental value to me personally, it is where I used to go see bands play when it was called Jacobs Run, this was back in the early 90’s. The owner of the Brikhouse approached us to design a website that offered a Rock ‘n Roll theme and would allow them post shows independently and have those shows syndicate to their social media streams such as Facebook and Twitter. We took on the challenge and designed a site that provides all of the information a patron would be looking for when searching for live music in Wilmington, along with making it rank on Search Engines by providing Search Engine Optimization services to ensure that the site gets top billing on Google, Yahoo & Bing.

This Friday the 13th was their first day of being open and they had a great turnout! We look forward to seeing you down @ The Brikhouse!

Web Design | SEO | Brikhouse
Web Design | SEO | The Brikhouse

New Website Launch for RM Services in Wilmington, NC

Impact Media Solutions launches a new website for RM Services & Sales in Wilmington, NC. RM is a Restaurant Supply and Service company that is on a growth track! They have recently opened a new retail outlet and have expanded their offerings to their clients in the Wilmington area. RM came to Impact Media because they were looking for a fresh new look for their current website and Internet Marketing help, which was stale and really did not reflect the excitement that is going on at their company with all of the changes they are making, so we worked with them to provide a website that would allow them to show off their new store and the equipment that they have available to their clients and  our photographer got some great shots of their store and equipment.

This site was phase I of a multi phase project, the next phase will be to take the site to a full blown eCommerce website so that clients can order online, this will be coming in 2012, so stay tuned for more about RM Services & Sales!

Wilmington NC Internet Marketing
Wilmington NC Internet Marketing

New Website Launch for Paws Place in Wilmington, NC!

Impact Media launches a new website for Paws Place, an Animal Rescue Shelter serving Wilmington & Brunswick County since 1999. We took this site on as one of our Charities for the year, we love animals and these folks help them more than you know! Paws Place is a No-Kill Shelter that has found homes for over 250 dogs. We not only re-designed the website, but put it into a wordpress platform for easy Content Management for them to be able update their site when they get a new rescue. Their new site is linked to Twitter and Facebook, so that when they post a new Dog it syndicates directly to these Social Media Outlets and their Followers and Fans can see right away who needs rescuing and spread the word. This is truly a great cause and we hope we have given them a great tool to aide them with this cause! Thank you Paws Place for all you do!

Wilmington Web Design
Wilmington Web Design

New Restaurant Custom Web Design!

Impact Media has launched another Restaurant Website, we are really having a run on these this year! We like working with restaurants, they usually give us deals on food and drinks, which we LOVE!!! This website however is on a Brand New BBQ Restaurant in Atlanta GA, Evans BBQ! We have not been there to try it out, but just reading the menu made me want to hop in the car. This is a custom designed website that we chose to build on the WordPress platform for ease of management for the owners of the Restaurant. They have the ability to login and update their menu via the Content Management System at anytime or any of the other pages without having to email, or call us and wait on the updates. We wish you much success Alicia and Michael and look forward to trying out some of your specials when we are down that way for a conference very soon!

Restaurant Web Design
Restaurant Web Design

New Website Launch for MyHealthyBites.com | Web Design & SEO

Impact Media Solutions launches a new website dealing with Nutrition! MyHealthyBites.com is a website that offers information on increased web being through proper nutrition and exercise. Our team here at the office enjoyed working on this website as we all could stand to learn a little more about proper Nutrition and MyHealthyBites.com has helped us set some goals to take better care of ourselves. When MyHealthyBites.com first came to us they were looking for a fresh clean design that would allow for them to effectively communicate with their audience via the Website, Facebook and Twitter. We developed a website that would syndicate the information that they were posting to all of their Social Media Extensions and extend their reach beyond just their website, without having to go and repost their information over and over again. We wish them the best of luck with their endeavors and hope you get as much from them as we did!

Web Design & SEO
Web Design & SEO

Neighborhood Web Design & Internet Marketing

Impact Media Solutions has just launched a new site for Redds Cove a neighborhood near Jacksonville, NC. We worked closely with The Gasparovic’s to ensure that we captured the essence of this beautiful area and complimented what the builders were doing on site. They are doing some great things in this neighborhood and you should really check it out if you get the chance. This website offers the ability to view the Models offered, view available homes, the site plan, the Builder Team, Directions, and information about the area. Let me know what you think about it.

Neighborhood Web Design
Neighborhood Web Design

Google Apps in Wilmington NC

Google Apps Wilmington NC
Google Apps

Impact Media Solutions is now a Certified Google Apps Reseller offering the latest of what Google has to offer to our clients in Wilmington, NC. We chose Google Apps as a platform to offer our clients because of the ease of ongoing maintenance, security and wide range of mobile products that it supports. Google Apps is an online suite that offers centralized Email with advanced features for you with a LARGE quota! You can manage SPAM in a more effective permanent and secure manner. There is an integrated Calendar that you easily integrates with Outlook and your Smart phone, whatever Smartphone you may have. It is very easy to use and comes with loads of features for your office and personal life. Then we have Google Docs, which allows you to store and share files with associates, which makes sending large files that do not go through a thing of the past, it also is a lot more secure then email. One of the things I like most about Google Apps is the Development Community that is creating tools that contribute to Google Apps, they offer a lot of the tools that many of us use in many different places in one simple to use place, all integrated into one simple to use place, such as CRM (Client Relationship Management), Project Management, Accounting Tools, Bulk Mail, Off Site Backup and many more! The best thing about Google Apps is that the price per user starts @ $5.00/month, it really does not get much cheaper than that for the amount of access and tools that you receive. If you are interested or would like to learn more about Google Apps, please let me know and I will be happy to assist you.

User Testing Web Design

When you are designing or re-designing your site you want it to look good, but there are other factors to take into consideration. The biggest of course is that you want it to produce revenue, either through lead conversion, or merchandise transactions, that is why making your site user friendly should take precedence over everything else. This is not a onetime endeavor however, when your site goes live you should be monitoring how people are using it and where you can make improvements. You should treat it like a living extension of your business. If you respond to your clients by making a better site by catering to them, they will respond by using your services more often, it is that simple. We use tools like Heat Maps (Pictured Below) and Analytics, along with various other tools to accomplish these tasks. Ongoing user testing will produce a better website for your business and in turn grow your business beyond what you have seen before. This is not a new idea, it is something that most successful webmasters do for their clients already in various programs. If you are interested in learning more about User Testing on your website or other programs such SEO (Search Engine Optimization), SEM (Search Engine Marketing) or even just setting up Analytics on your site please me know and I will be happy to help.

Heat Map User Testing
Heat Map User Testing