When you are designing or re-designing your site you want it to look good, but there are other factors to take into consideration. The biggest of course is that you want it to produce revenue, either through lead conversion, or merchandise transactions, that is why making your site user friendly should take precedence over everything else. This is not a onetime endeavor however, when your site goes live you should be monitoring how people are using it and where you can make improvements. You should treat it like a living extension of your business. If you respond to your clients by making a better site by catering to them, they will respond by using your services more often, it is that simple. We use tools like Heat Maps (Pictured Below) and Analytics, along with various other tools to accomplish these tasks. Ongoing user testing will produce a better website for your business and in turn grow your business beyond what you have seen before. This is not a new idea, it is something that most successful webmasters do for their clients already in various programs. If you are interested in learning more about User Testing on your website or other programs such SEO (Search Engine Optimization), SEM (Search Engine Marketing) or even just setting up Analytics on your site please me know and I will be happy to help.
Impact Media Solutions just launched a Campaign Website for a gentleman running for Sheriff in Calhoun County, Texas. Mark Daigle and his group approached Impact Media Solutions to create a Campaign Website that would be DYNAMIC and offer lots of features and give him a chance to communicate effectively to the people of his County. We took the challenge on and placed his site into a platform that allowed him to publish his Event Calendar, Link all of his Social Media and Accept Donations, along with providing the information the voters need to know about him to make an informed decision. We wish Mark the very best in the election, you can never have enough Sheriff’s on your side! Let us know what you think!
Are you interested in having a Virtual Business Card in your Email Signature? Your Email signature can say a lot about who you are aside from just providing contact information. It can show Personality, reflect your Corporate Brand and project Professionalism. At Impact Media Solutions we can create Virtual Business Cards that will go into your Email signature to compliment your brand and offer your Email Recipients easy ways to contact you or find information you want them to know. See below for a couple of examples of Virtual Business Cards that we have come up with for our clients. If you like what you see and would like to find out more about these contact us to discuss.
Impact Media launches a new website for Point South Developers, the neighborhood is Wedgewood at Lanvale. We were approached by Point South Developers and Coldwell Banker Sea Coast Realty to re-design their website. They wanted to expand their internet presence and develop a cleaner more functional web design while offering more detailed information about their neighborhood for their customers. We were up to the task and so we worked with them to create a clean web design that offered easy to navigate controls and within 2 days of being live the website has already produced several leads!
Our next phase of the internet marketing project will be to start on SEO (Search Engine Optimization) and bring the site up in the rankings on the Search Engines along with developing a Pay-Per-Click Campaign to produce 1st page results while the site orientates to the 1st page organically. Please take a look at the site and let us know what you think.
Impact Media can create a IDX/ MLS Search page for your Facebook Fan Page! This will allow your Facebook fans to search for IDX/MLS properties directly from Facebook and direct them to your site. We can design it to compliment the look and feel of your branding and current web presence with specific search features. Please take a look at the one below for a live example of how it works.
Impact Media has just launched a new website for Southwestern Business Resources, Inc., they are a International Search and Recruiting Firm with regional offices in the US & Europe. SBR contacted us to re-design their existing website and help them with their Internet Marketing and Search Engine Optimization (SEO). We took the project on and I have to say that SBR is exactly what their domain says they are, “Thinking Ahead”! SBR had a lot of great ideas and offered the input we needed to help us produce a site that will give provide them a significant edge on the internet. We enjoyed working with SBR very much and look forward to having a lasting relationship with their team! Please see below and visit their site and let us know what you think.
Havana’s Restaurant has been one of Impact Media’s clients since February of 2011 and that is when they came to us to Re-Design their Website and assist them with their Internet Marketing in Carolina Beach and the Wilmington, NC area. This post is an update on our efforts and the status of their site since we took over management. Havana’s traffic to their website has quadrupled from approximately 700 unique visitors/month to over 3000 unique visitors/month. Their SEO (Search Engine Optimization) on Google, Yahoo & Bing has advanced where they are in the top 3 results for any of the key terms they had requested and they continue to grow more every day. In fact, today is the grand opening of their new location near Wrightsville Beach on Wrightsville Avenue. They are experiencing good steady growth from many areas, and we like to think we have helped with that some, but we will not take all the credit Pete Donat knows how to run a restaurant, it is in his blood. He has done it just about all of his life and worked at some of the finer restaurants in town, so it is only natural that he would be successful with his venture. We definitely recommend going by and trying some of his menu, we do not think you will be disappointed. See below for some of the stats from Google that show steady growth of visitors and overall internet presence.
Impact Media launches a new website for Aubriana’s Bistro in Downtown Wilmington, NC. It was very hard to stay focused on the work at hand with all of the images coming across of great food and then there was the wine, but we persevered and were able to get this site up and going for these great folks. They have some wonderful looking food and boy is it tasty! I personally had to go and sample some of the local flavor and it the Chef really knows what he is doing! Aside from my ramblings, when Aubriana’s first approached us they wanted a site that would be editable for their constant menu changes, so we provided them with a CMS (Content Management System), so they could make the edits themselves. They also wanted their site to be mobile friendly, their other site was in Flash, which would not even show up. So we built the site to render on mobile devices. Then there next concern was showing up on Search Engines and that is the next thing we are going to tackle for them, we will be pushing their site to the top of the Search Engines through SEO or Search Engine Optimization. This will allow their site to show up with a high ranking for a selected group of keywords, therefore providing them with more exposure on the web. We will help them grow their web presence one day at a time! Let us know what you think of their site!
Impact Media Solutions just launched a new website for “The Ashley Hales Team” here in Wilmington, N.C.. They are a group of Mortgage Bankers that are under Resource Financial Services out of Columbia, S.C. with one thing on their mind, being the best at what they do! We have been working with them over the past 2 months on this project and have seen the passion and drive that they have to be the best at what they do. This site offers some of the latest in Web Technologies, so please check it out and let us know what you think.