Page 1 Of The Small Business Marketing PlaybookJanuary 30, 2015
Small Business Marketing Playbook Page 1:
Ok, so we haven’t yet written our Small Business Marketing Playbook, but when we do, page 1 will read like this:
We live in a world of advertisements. The average consumer is hit with over 1500 media messages per day. There are more platforms and avenues for ads than we can count. Try and digest this: at one point in 2012, Google was serving over 30 billion adsense impressions per day! Here’s another mind blowing number: US advertisers spent right at 140.2 billion dollars in 2013, according to a study done by Kantar Media.
Add to this the seeming complexity of creating and delivering and tracking digital media messages, and it’s no wonder that many small business owners are overwhelmed and frustrated with the whole process.
And so what is a small business owner to do?
Sam is passionate about bagels. He has developed a delicious batter and a handful of interesting flavors, and his bagels are light and airy on the inside and smooth and slightly chewy on the outside. His friends and neighbors have encouraged him to start his business for the last couple years, and last August, Sam decided to launch Low Tide Bagels. Initial support has been good, but in order to be profitable, Sam is going to need to increase sales by 40%. With a limited budget and little time to invest, how is Sam going to find the customers he needs to grow his business? Since he opened his little shop, he has been peppered with requests to place ads in local magazines and papers, to sponsor a radio show, to record a tv spot, to build a landing page, to buy mobile ads, and on and on.
Perhaps you can sympathize. Your business began as a dream, an idea, a vision, a hope. It represents more than just a potential profit, but it is an extension of who you are, who you have been, who you hope you will be. It represents pride and freedom. It touches the corner of your mind and heart that you reserve for misty eyed moments.
You’re not alone. Forbes reported in 2013 that over 543,000 new businesses are started each month in the US alone. 543,000! That’s 543,000 hopes. 543,000 lives that can change. And they all will survive or fail (more than 543,000 businesses fail each month) according to their ability to connect their products or services with customers.
I want you to succeed. I want your hopes and dreams to be fulfilled. I want your life to be changed in a positive direction, and for you to wake up next year a person full of optimism and excitement for tomorrow, rather than one beaten and bedraggled by disappointment and loss.
This is the driving motivation for the creation of this book, the “Impact Marketing Playbook For Small Business.” In this playbook you will receive straightforward instruction on the how and what and why and where’s of marketing that will get results at the budget you can afford. Let’s get started on creating a bright future.
I’m ready to read it now! How about you? Do you find yourself in page 1 of our unwritten book? We would love to be of assistance in helping you achieve your goals. What is it that is holding you back from the next level? We’d love to hear from you.
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