Tag Archives: bounce rate

New Web Design Launch for Super Droid Robots

Impact Media Solutions has just completed redesigning www.superdroidrobots.com, which is an online retailer of custom Robots, Robot Kits, and Robot Parts. This site is huge, they have everything you can think of for a robot, whether you are building one or need a new wheel or tank tread! Needless to say, we had a lot of fun working on this site, because it is like a geeks dream to go through all of the different options and build your own Robot, but I digress. When the owner of the company came to us, he was getting quite a bit of traffic to the site, but he was not ranking at the top of the Search Engines, and the site was looking like something from the 80s. We set into motion a plan of attack and although Super Droid did not want to initially redesign, they did want to be at the top of the Searches, so we worked tirelessly to get them to the top and improved their traffic and their Sells, but their Bounce Rate was still very high (~60%). At this point, the even though we normally design first and optimize second, the owner of Super Droid had seen that you can bring the proverbial horse to water…. well you know the rest!
Anyway, earlier this month we launched the new design of www.superdroidrobots.com and if you look at my prior post Web Design & Bounce Rates, you will see that we have taken his Bounce Rate down from 60% to hovering around 4-5%, which is AMAZING! I do not think I could make a success story up like this, his visitors are really embracing the new look and feel and his sales are improving and hopefully one day soon Super Droid will let us have our very own Impact Droid Mascot to run around and help us out around the office, it would probably be good to program in some cleaning protocols!

Until next time – Brian

Web Design & SEO
Web Design & SEO

Web Design & Bounce Rate on your Website Explained

At Impact Media Solutions we not only design and build web sites, but we also help you grow your web presence and ensure that the website is capturing and converting your visitors to leads. We do this by monitoring the statistics of your website on a continual basis and working with you to get your site not only to the top of the Search Engines via SEO, but once it is there that people stay on the site and use it. Please see below at the graph and daily statistics of a client’s website that we recently helped tremendously. We were already performing SEO (Search Engine Optimization) on the site and had gotten the site to #1 for most if not all of their desired key terms, but their Bounce Rate was very high. Bounce Rate as defined by Google is “the percentage of single-page visits or visits in which the person left your site from the entrance or landing page.” To break that down further, it means that if someone clicks on your site from the Search Engine, they immediately hit the back button because they did not like what they saw or you were not what they were looking for in their search.

If you look below you will see after working with us and our developed plan we were able to significantly reduce their Bounce Rate by over 80%, while maintaining about the same amount of visits to the site, which in the case of this site is about 20,000 unique visits/month, therefore the chance for conversion is greatly increased. If you would like Impact Media to develop a plan to help you with your site please contact us and we will be happy to formulate a proven method of results for you.

Bounce Rate - Web Design Improved
Bounce Rate Graph
Daily Bounce Rate Stats - Web Design
Daily Bounce Rate Stat Improvements