Tag Archives: marketing

Social Media and the Campaign

The presidential campaign of 2016 is in full swing and candidates are vying for the White House. Elections in the past focused on public perception, with politicians harping on each other by attacking their reputation. It was all about image; typical politics. We have seen and heard from each of the candidates, but one thing we have yet to see – those “promotional” campaign ads filled with insults and low-blow accusations that target political opponents. Wonder why?

Follow Jeb Bush on Instagram

If you have been keeping up with the 2016 campaign, you have surely noticed that it is anything but typical. Unlikely political “outsiders” have not only gained, but maintained and advantage over other familiar and experienced politicians, thus reshaping the campaign. It’s not about image anymore – it’s about personality. Take, for example, Donald Trump – the candidate with the strongest personality. Everyone has been talking about him, creating quite an uproar. No one expected him to even run, much less make it this far with so much support. There really is a likelihood that he could fulfill the Presidency. To keep the campaign competitive, candidates have had to tweak their approach and break out into new territories, like social media. Despite their differences, what do all of the candidates have in common? Each of them have active social media accounts.

Social Media CampaignFacebook, Twitter, Instagram – even Snapchat – have been the driving forces behind political exposure. Candidates now realize that the best way to gain momentum is to connect with voters on a more personal level. Remember, it’s not about image anymore; this campaign is about personality.

Social media is proving to be one of the most effective ways to target specific demographics and influence voters. Statistics show that 63% of people felt the quality of information about candidates and political issues was better than the quality of content produced by more traditional media outlets. Social media allows candidates to connect with voters on a personal level. Politicians become engines of activity. In doing so, 40% of users on social media have participated in a political discussion or affiliated themselves with a candidate.

Millennials are the reason why social media has become such a necessity on the campaign trail. Campaign 2016Rather than picketing campaign signs or tagging their cars with bumper stickers, people are advocating for candidates on social media – millennials especially. This generation makes up a large percentage of the market share, giving them significant influence as registered voters.
Social Media Presidential ElectionThe candidate who wins the support of millennials will probably win the election. You could say that social media followers are the new modern day lobbyists.

So, what is the takeaway from all of this? Social media gives you the ability to target specific demographics with messages that appeal to your audience. It also offers exponential exposure as more people include you in their social network. Think of your social media following as an endorsement – a validation that you are legit and worthy of recognition. An active presence on Facebook, Twitter, Instagram – and even Snapchat – is extremely important if you are trying to sell yourself or your organization. The reason is that social media `transforms a product into a service and an organization or public figure into a friend.

Facebook Twitter Instagram SnapchatIf you are not currently using social media to market yourself or your organization, you could be missing out on a large percentage of the market share. Social media can be a huge asset for your business, but it is important to consult with a marketing or media specialist who truly understands how to convey professionalism and personality effectively. If the presidential candidates have social media advisors, it is highly recommended that you and your organization have one too.

Page 1 Of The Small Business Marketing Playbook

Small Business Marketing Playbook Page 1:

Internet Marketing

Ok, so we haven’t yet written our Small Business Marketing Playbook, but when we do, page 1 will read like this:

We live in a world of advertisements. The average consumer is hit with over 1500 media messages per day. There are more platforms and avenues for ads than we can count. Try and digest this: at one point in 2012, Google was serving over 30 billion adsense impressions per day! Here’s another mind blowing number: US advertisers spent right at 140.2 billion dollars in 2013, according to a study done by Kantar Media.

Add to this the seeming complexity of creating and delivering and tracking digital media messages, and it’s no wonder that many small business owners are overwhelmed and frustrated with the whole process.

And so what is a small business owner to do?

Sam is passionate about bagels. He has developed a delicious batter and a handful of interesting flavors, and his bagels are light and airy on the inside and smooth and slightly chewy on the outside. His friends and neighbors have encouraged him to start his business for the last couple years, and last August, Sam decided to launch Low Tide Bagels. Initial support has been good, but in order to be profitable, Sam is going to need to increase sales by 40%. With a limited budget and little time to invest, how is Sam going to find the customers he needs to grow his business? Since he opened his little shop, he has been peppered with requests to place ads in local magazines and papers, to sponsor a radio show, to record a tv spot, to build a landing page, to buy mobile ads, and on and on.

Perhaps you can sympathize. Your business began as a dream, an idea, a vision, a hope. It represents more than just a potential profit, but it is an extension of who you are, who you have been, who you hope you will be. It represents pride and freedom. It touches the corner of your mind and heart that you reserve for misty eyed moments.

You’re not alone. Forbes reported in 2013 that over 543,000 new businesses are started each month in the US alone. 543,000! That’s 543,000 hopes. 543,000 lives that can change. And they all will survive or fail (more than 543,000 businesses fail each month) according to their ability to connect their products or services with customers.

I want you to succeed. I want your hopes and dreams to be fulfilled. I want your life to be changed in a positive direction, and for you to wake up next year a person full of optimism and excitement for tomorrow, rather than one beaten and bedraggled by disappointment and loss.

This is the driving motivation for the creation of this book, the “Impact Marketing Playbook For Small Business.” In this playbook you will receive straightforward instruction on the how and what and why and where’s of marketing that will get results at the budget you can afford. Let’s get started on creating a bright future.


I’m ready to read it now! How about you? Do you find yourself in page 1 of our unwritten book? We would love to be of assistance in helping you achieve your goals. What is it that is holding you back from the next level? We’d love to hear from you.


Need help with a marketing strategy? We can help. Click here to get started.


New Director of Marketing!

Director Of Marketing
David Copeland is Impact Media Solutions new Director Of Marketing

Impact Media Solutions is very happy to announce that David Copeland as our new Director of Marketing.  David has years of knowledge & experience in IT and Marketing and we look forward to what his diverse background brings to our team! 2015 is going to be even better than 2014 with the group we have assembled!