The Kay Baker Team has been a client of Impact Media Solutions for over 7 years now, and in that time we have assisted them with their internet marketing. We are pleased to announce that they have chosen us to build their new and improved Responsive Web Design that continues the legacy of one of the best Realtors Wilmington ever had, Kay Baker, was not only an incredible Realtor, but she was also an incredible woman. We do miss her very much, and we are proud to continue her legacy with the team she assembled. Please take a moment and visit their new website, we think you will like it!
For years real estate agents have relied on websites like Zillow, Trulia, and Realtor.com to brand themselves and to capture leads in the real estate industry. It made sense for agents to associate themselves with these syndicators because of their established reputation and the marketing budget that these companies have, just like it’s always made sense for home buyers to initially land on one of these websites to search for properties. But with recent updates with the MLS, more and more real estate agents are choosing to abandon these traditional practices in order to keep their customer base secure and use their marketing budget more effectively.
The properties in the Multiple Listing Service, or MLS, contain descriptions and photographs that belong to the agent who wrote the descriptions and took the photographs of the properties. Therefore, the listings displayed in the MLS are proprietary material that belongs to the local area’s Association of Realtors because they are the ones that publish the listings. For years the Association of Realtors has provided this data to Zillow, Trulia, and Realtor.com, allowing them to freely republish these listings under their corporate brand and then turn around and sell advertising space back to the realtor who owns the content in the first place. The data on these sites is not always accurate and the advertising costs continue to rise resulting in the cost per lead levels becoming not so cost effective.
This is how popular syndicators have been able to gain so much traction within the real estate industry. Websites like Zillow, Trulia and Realtor.com have access to any and all properties, which they list on their websites. When an agent’s properties are listed on these syndicated websites, the association goes directly back to the large entity, rather than to the actual real estate agent, unless the agent pays for ad space. As a result, real estate agents have shifted their marketing efforts in order to focus on direct association.
Agents desire to brand themselves as a leader in the industry – the go-to agent for your next home. In order to do so, real estate agents are having to put themselves out there in areas where they may not be so familiar. While syndication websites still retain some value, real estate agents are realizing the importance of listing their properties on their personal websites.
A well planned website gives you the ability to individually brand yourself by providing a platform on which you can broadcast your personal message and express what makes you the go-to guru.
When an agent lists their properties on their personal website, they have the ability to capture potential buyers and/or sellers. Even more so, they are able to gain insight into shoppers’ browsing activity and interests. What is most important – real estate agents are able to generate a higher quality of leads which means more contracts closed!
Launching a website, especially in the real estate industry can be a complex process that can be quite a headache if not done properly. However, when you rely on a web developer that specializes in the industry, launching a website is a much more pleasant experience. Web developers are able to design user-friendly websites that attract and retain shopper engagement.
Ready to brand yourself but don’t know where to begin? Start by contacting one of the leaders in real estate web design.
Real Estate Web Design:
Impact Media Solutions’ first web design launch of 2016 goes to Team Gale Real Estate here in Wilmington, NC. This is the 3rd custom web design we have created for Team Gale since 2006. Year after Year Team Gale is recognized as the top Real Estate Team in Southeastern North Carolina, and we like to think we have helped with that, but it all starts with Jack and Tom Gale, the 2 team captains we have worked with over the years. They are constantly embracing new technologies, and are always looking for better ways to service their clients. We look forward to seeing how they do in 2016 with their new web design that offers not only Responsive Web Design, but some new Real Estate Tools that are brand new!
Impact Media Solutions has just launched a new custom web design for The Shane Register Team in Wilmington, NC. This new website design offers our latest Responsive IDX, as well as the entire site being responsive for all devices. Shane and his team have been great to work with, and the ideas that came from every meeting we had helped create a stronger real estate web design, power packed with features for his team and his clients. Please take some time to visit and let us know what you think.
We just launched a new Real Estate Web Design for Atlantic Realty Professionals that specializes and deals only with Bald Head Island Real Estate. This website has a responsive web design, allowing for it to resize to fit any device attaching to it, making it easy to navigate from your computer, tablet or your phone. It offers the latest version of our IDX Engine ImpactIDX, that is one of the fastest IDX engines out there, with the most up to date information you can find due to our sync that happens multiple times a day with each IDX we are connected to currently. Please have a look and let us know what you think.
Gary Nichols has been a client of Impact Media’s for close to 4 years, and in that time he has grown his real estate business substantially. We will not take all the credit for that, but we like to think we had a little hand in it. Gary is hyper focused and works hard for his clients and it shows with the success he has had. Impact Media provided Gary with his first web design, and that was well received, and now he has returned to Impact Media to create a new responsive web design that allows for better searching from any device, whether it is a computer, phone or tablet you will be able to search properties easily on his new responsive website. His new website design offers our latest Responsive IDX Search for real estate agents in the greater Wilmington area.
The two greatest compliments to us are a client that continues to use our services again and again and/or if they refer us for our core competencies to one of their friends or businesses. It tells us that we must be doing something right, and we enjoy that feeling.
Impact Media has just launched a new Real Estate Web Design focusing on Kure Beach Real Estate. This site is utilizing our IDX WordPress plugin to display properties that are in the local MLS. David Dougherty has been a client of Impact Media’s for many years, and has continued to use our services over and over again as the market changes and he needs to adjust his internet marketing. This new site is features Responsive Web Design, WordPress IDX Plugin, and a fully functional Content Management System, so David can make changes to his site whenever he needs to. Utilizing Responsive Web Design this site will conform to whatever device you are using to access it in an user friendly manner.
Impact Media has just launched a new custom web design for Willetts Properties out of Southport, NC. Their new design has our latest IDX Search along with many custom IDX searches created within the site that are intuitive for their clients to use. We have worked with the Willetts team’s Internet Marketing since 2006 on many Real Estate Web Designs and continue to keep them happy with our assortment of our Internet Marketing. Please visit their site and let us know what you think.
The Baker/Wayne Team has been a client of Impact Media Solutions for over 6 years, and we have helped their team with the majority of the Internet Marketing during that time. We just launched the latest version of their web site, which includes Custom Web Design, a Mobile Website to make the website responsive for all devices and our ongoing Search Engine Optimization. This site has the very latest of our IDX Search as well the latest scripts that make for an improved user experience while clients are using their website. We hope you visit their site and see why it is going to be one of the leading Real Estate Websites in Wilmington, NC as well as the whole South East of North Carolina.
Impact Media has just launched a new Real Estate Website with some of the latest features from our company. Web Design was important, but user experience was just as important on this version and the owner of the new REMAX franchise in Southport, NC, Debby Daigle, really wanted to build a website that would be providing her clients a great user experience, by making it easier for them to find exactly what they were looking for in her area. Debby has been a client of Impact Media for 3 years and she uses our services for not only web design, but for SEO (search engine optimization) and all of her internet marketing in general. We are working on several other projects for her and cannot wait to show those off one day soon as well!