This morning Impact Media Solutions launched a new website for the television station WILM, the CBS affiliate in Wilmington, NC. This project is one that we hope to set standards with, as many of the other TV Station websites can be not so user friendly. When WILM-TV came to Impact Media they were looking to upgrade their website to a clean responsive web design that offered more functionality than they currently had. We worked very hard with them to provide the resources to launch a website that provided all of the needed information, while keeping it easy to use on any device. This website is built with a Content Management System that allows WILM-TV to manage the entire website in house, which keeps their costs down long term, while providing them the luxury of making changes or adding to it anytime they choose. We invite you to visit their site and let us know what you think!
Impact Media has just launched a new web design for SDR Tactical, which is a niche website for Super Droid Robots. This website was specifically created to market to the Police & U.S. Military. There are many dynamic options happening on the backside of this site, not to mention the responsive web design using Bootstrap. These guys bring out the geek in us!
Impact Media Solutions has just launched a brand new website for Shutter Worx here in Wilmington, NC. Todd & Sara the owners of Shutter Worx have been clients of Impact Media since 2006 when they designed their first website for their company. That initial custom web design has proven to be a success for them, but with technologies changing we worked with them to provide a brand new web design that is even more functional for them then before and is responsive to mobile devices and tablets. Shutter Worx is a great company that has done some incredible work over the years we have known them. Please have a look at their new website and see their custom solutions. We highly recommend them to you!
Impact Media has just launched a new web design for H2OCop.com, which is a new resource for Police that are on the water. When John Hotz first came to Impact Media he had already been let down by another firm, and they were not going to meet his deadline. We had 1 ½ weeks to make his idea shine as we going to be a trade show and wanted to have his site up and going by then. This site offers articles on new technology, a membership area for officers and administrators to collaborate and trade ideas and it also has a Responsive Web Design that makes the site change based on what device you are viewing it from.
The Baker/Wayne Team has been a client of Impact Media Solutions for over 6 years, and we have helped their team with the majority of the Internet Marketing during that time. We just launched the latest version of their web site, which includes Custom Web Design, a Mobile Website to make the website responsive for all devices and our ongoing Search Engine Optimization. This site has the very latest of our IDX Search as well the latest scripts that make for an improved user experience while clients are using their website. We hope you visit their site and see why it is going to be one of the leading Real Estate Websites in Wilmington, NC as well as the whole South East of North Carolina.
I bought my first tablet, an iPad first generation on the first day the iPad 2 was released. The $100 drop in price was too tempting and I justified selling a few silver coins I inherited from my dad to pay for it because this was going to be a great investment for my job. It is now two years later and I feel it was one of the best consumer electronic investments I have ever made. I do use it in my professional life, but I use it more in my personal life. In fact once the rest of the family started using it, it was no longer mine and became family property. The daily schedule got to the point that I knew when I got home that my mother-in-law was going to use it for two hours to play her Slotomania. After her time was up, my five year old daughter ask for it so she play her Easy-Bake oven app until it was close to bed time. My wife would use it here and there, but she was the first to get a smartphone so when my daughter would go to bed I would finally get my time to play Angry Birds. This past Christmas my mother-in-law got her own tablet and when my daughter turned six earlier this year we gave her a tablet designed specifically for children. My iPad was finally all mine again.
Our family is just one example that supports the report that was just released by the Pew Research Center’s Internet & American Life Project which revealed that 34% of American adults own a tablet. In two years our household went from 0 to 3 and even my mom and her husband bought an iPad 2 in that time. It is becoming very apparent that all the early predictions that the tablet will replace the laptop are not only coming true, it is happening much faster than previously thought. Most consumers don’t need much more computing power than something to edit pictures, watch videos, update their social media and play games. When you combine something that can do all of that, is smaller than a Dr. Seuss book and it takes HD pictures and videos while allowing you to store everything in the cloud you have the recipe for the end of laptops computing.
When it comes to business, your company in particular the tablet holds incredible significance. There are many ways you can incorporate a tablet as a working tool. We have some clients that use it for sales presentations, portable POS systems and administrative units. What is more important though is how your website is viewed on your customers and potential customer’s tablets. Most companies have been slow to adapt a responsive design to their websites which will end up costing them money, possibly quite a bit in the short run. In the long run it will be crippling.
If your website has a responsive design it means that it has been programmed to reconfigure itself based on the mobile device viewing it. There is no enlarging the screen with two fingers or moving the page to the left and right so you can read a complete sentence. It means when your customer or potential customer visits your site, all the navigation is laid out right before them in simple, easy-to-see and understand navigation. It is getting to the point that if a potential customer visits your website and it is small and hard to see when they reach the page, they are already so tired of hassling with sites just like yours that they will simply move on. Are you not the same way?
I am going to give you another advantage of having a responsive design. Are you a business owner who would like to have an app to offer your customers for their mobile device, but you know you can’t afford the thousands of dollars it would cost to produce it? First you should take the price you think it will cost and triple it because when you create a mobile app, it has to be programmed for each mobile operating system. If you created an app for the iPad or iPhone, it will not work on an Android or Windows system. Here is the good news. Most companies would only require a simple app anyway with basic tools for the consumer. You can do this for a much lower cost by utilizing a responsive design for your website. That way you can provide the function and tools your customer might need and it will work on all three operating systems. You just saved your company thousands of dollars!
One third of our country’s adults own a tablet and over half own a smartphone. While most of the country is like my family and use them for entertainment purposes, it is becoming their primary way of finding things they want to spend their money on. It is the same for business professionals. If you are ready to work with a company who specializes in responsive designs, finds gratification through helping clients increase their bottom line and enjoys communicating with clients as often as they need then you should give us a call.
Impact Media works with companies all over southeastern North Carolina and the upper South Carolina region including Brunswick, New Hanover, Pender, Bladen, Onslow, Raleigh and Myrtle Beach. Our clients include Coldwell Banker SeaCoast Realty, Fine Coastal Living, Atlantic Metal Roofing, The Wilmington Arts Council, Alpha Mortgage, Southern Home Builders, CDB Corp. and over two hundred more companies who are local and global leaders in their industries. We are also more than happy to provide you with references upon request. Give us a call today at 910-679-4471 and schedule a free assessment consultation. We will listen to your internet marketing needs, help you determine if your website can integrate a responsive design so you do not need an entire new one and present you with options to help meet your goals and increase your leads. Now back to your tablet and that game of Words with Friends you started two weeks ago!
Mobile Websites are quickly becoming mandatory these days, if you website is not responsive and adapts to the user, then they will go to a website that is more mobile friendly. Impact Media Solutions has been providing Mobile Websites and Responsive Web Design for the past 3 years, and understands the value of Responsive Web Design. If the majority of your leads or sells come from the web, like most of our clients, then this is no longer an option.
The next thing that you want to do is to find a company that understands how to create these sites, so that your site still offers the same abilities in a scaled down mobile friendly format. I have included some of our recent launches for you to see what I am talking about, with links to these sites, so you can use them and see for yourself what Responsive Web Design is all about.
Impact Media Solutions has just launched a new website for Hamm Hearing Aid Center. Mr. Hamm wanted his business portrayed a specific way and Impact Media was able to deliver that with this web design, not only that, but we did not stop there. This site offers Responsive Web Design, so when you view on your mobile device you see an optimized version of it that fits your mobile device better. It actually responds to the device you are using. We have done many responsive web designs over the past couple of years and are getting better and better at them and coming up with new techniques every time. We hope you like how this site turned out!
Today if your internet marketing does not include responsive web design you should watch this video.
Responsive Web Design is the latest way to design your website. It caters to not just a desktop computer or laptop, but all devices like your iPhone or Android and renders your website in a usable format.
Wilmington, NC: Nearly everyone has shared the same frustration: You connect to a website from your smartphone or tablet, and the formatting is so small or distorted that you decide to look elsewhere.
That’s where Responsive Web Design, rated by Net Magazine as one of the two most important web advances in 2012, comes to the rescue!
Impact Media – – one of the most innovative website design firms in the Cape Fear Region, is using Responsive Web Design to help its clients garner new business from the web, particularly from the growing number of people searching from mobile devices. Responsive Web Design involves a new mindset when it comes to website architecture and web development techniques, and Impact Media is one of the North Carolina firms leading the way.
What’s Responsive Web Design?
“Responsive Web Design is not just about adjusting screen resolutions and resizing images,” as Brian Tucker, President of Impact Design notes, “but really about a whole new way of approaching the web development process, one that’s more fluid in nature.”
Responsive Web Design contends that a website should have the technology to automatically respond to the user’s hardware and preferences. This eliminates the need for a different design and development phase as each new smartphone or tablet enters the market.
Just as importantly, Tucker believes that the use of Responsive Web Design can improve all facets of a website’s performance – from being able to find a site, to how easy it is to navigate, to the number of site visitors who convert into customers. (The Boston Globe’s website is one of the best examples of Responsive Web Design.)
Mobile Searches Expected To Surpass Desktop Searches by 2016
The latest statistics demonstrate that Responsive Web Design is much more than a trend. A recent BIA/Kelsey Report suggests that mobile search will soon become the preferred and most frequently used method of scanning the web.
According to the study, mobile and desktop search will be equally popular late in 2014, before mobile eventually becomes the leader in 2015. By the end of 2016, mobile searches will account for at least 113 billion queries – compared to 85.6 billion from desktop devices.
More Mobile Searches Makes Mobile Marketing Even More Crucial
Tucker notes: “Making sure that your website is optimized for the mobile market – that you have a mobile strategy and that your site is appearing on mobile searches – is also crucial to your success online. In light of the rapid increase in smart device use, we’re changing our Internet Marketing techniques to serve our clients better, and we’ll continue to adapt as the way that Americans use the Internet changes.
In addition to Responsive Web Design, Impact Media is involved in the development and marketing of mobile apps for the IPad and Android markets.
Impact Media Solutions is a full service Web Design and IT company in that offers real business solutions to companies and organizations along Coastal Carolina, as well as regionally and nationally. The firm’s cohesive team of web developers, graphic designers, web copywriters, and network engineers constantly embrace emerging technologies to provide next-level affordable solutions to their clients in Wilmington, Jacksonville, and beyond. Their phone number is (910) 679-4471. More information can be found on their website: http://www.ImpactMediaNC.com.