Tag Archives: small business

Marketing and IT are Working Together to Make an Impact

Marketing with Intelligence

Thanks to the Internet, there has been a shift in how information is exchanged. Specifically, when it comes to sales, the flow of information is now controlled by the customer, rather than the sales agent. Consumers no longer have to contact the direct source of the sale to receive information. Instead, they can have their questions answered through online resources, like search engines – even social media. As a result, customers have a tendency to educate themselves prior to initial face-to-face contact.

Organizations have become more transparent as their online footprint continues to grow. Consumers are able to educate themselves on more than a specific product; they are able to understand what makes the entire organization unique and then determine whether or not they are worth doing business with. In some cases, customers are more familiar with a company than the actual employees!

This increased online exposure, paired with advancements in technology, have forced marketing to go digital. Marketers are now virtually connecting the customer to the sale, rather than physically guiding them to a decision.

Targeting Customers
How Can You Target Customers?

Opportunities to market now exist across the Internet of Things – an industry that is rapidly growing. Marketers are now having to connect with audiences on platforms that go beyond the confines of a typical online experience.

Given this trend, marketers who team up with IT departments have an advantage over those who use a more traditional approach. IT specialists are system administrators who understand the specific intricacies of technology. They are logical and analytical, thriving on statistics and deductive reasoning. IT specialists are experts in understanding and enhancing the communication that occurs between connected systems; marketers are experts at communicating effectively and enriching conversation.

Marketers that work directly with IT specialists and system administrators are able to target specific demographics on a wide variety of connected devices and streamline network communications by using the analytics and statistics IT departments provide.

Marketing Strategy
Do You Need A Marketing Strategy?

When marketing and IT work together they are able to deliver comprehensive and effective marketing campaigns that keep pace with advances in technology and stay up to date on social trends.




Impact Media Marketing

Impact Media has a unique and effective approach that uses Intelligent Marketing. If you are interested in hearing more about how Intelligent Marketing can work for you, feel free to contact us!

Page 1 Of The Small Business Marketing Playbook

Small Business Marketing Playbook Page 1:

Internet Marketing

Ok, so we haven’t yet written our Small Business Marketing Playbook, but when we do, page 1 will read like this:

We live in a world of advertisements. The average consumer is hit with over 1500 media messages per day. There are more platforms and avenues for ads than we can count. Try and digest this: at one point in 2012, Google was serving over 30 billion adsense impressions per day! Here’s another mind blowing number: US advertisers spent right at 140.2 billion dollars in 2013, according to a study done by Kantar Media.

Add to this the seeming complexity of creating and delivering and tracking digital media messages, and it’s no wonder that many small business owners are overwhelmed and frustrated with the whole process.

And so what is a small business owner to do?

Sam is passionate about bagels. He has developed a delicious batter and a handful of interesting flavors, and his bagels are light and airy on the inside and smooth and slightly chewy on the outside. His friends and neighbors have encouraged him to start his business for the last couple years, and last August, Sam decided to launch Low Tide Bagels. Initial support has been good, but in order to be profitable, Sam is going to need to increase sales by 40%. With a limited budget and little time to invest, how is Sam going to find the customers he needs to grow his business? Since he opened his little shop, he has been peppered with requests to place ads in local magazines and papers, to sponsor a radio show, to record a tv spot, to build a landing page, to buy mobile ads, and on and on.

Perhaps you can sympathize. Your business began as a dream, an idea, a vision, a hope. It represents more than just a potential profit, but it is an extension of who you are, who you have been, who you hope you will be. It represents pride and freedom. It touches the corner of your mind and heart that you reserve for misty eyed moments.

You’re not alone. Forbes reported in 2013 that over 543,000 new businesses are started each month in the US alone. 543,000! That’s 543,000 hopes. 543,000 lives that can change. And they all will survive or fail (more than 543,000 businesses fail each month) according to their ability to connect their products or services with customers.

I want you to succeed. I want your hopes and dreams to be fulfilled. I want your life to be changed in a positive direction, and for you to wake up next year a person full of optimism and excitement for tomorrow, rather than one beaten and bedraggled by disappointment and loss.

This is the driving motivation for the creation of this book, the “Impact Marketing Playbook For Small Business.” In this playbook you will receive straightforward instruction on the how and what and why and where’s of marketing that will get results at the budget you can afford. Let’s get started on creating a bright future.


I’m ready to read it now! How about you? Do you find yourself in page 1 of our unwritten book? We would love to be of assistance in helping you achieve your goals. What is it that is holding you back from the next level? We’d love to hear from you.


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