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Social Media and the Campaign

The presidential campaign of 2016 is in full swing and candidates are vying for the White House. Elections in the past focused on public perception, with politicians harping on each other by attacking their reputation. It was all about image; typical politics. We have seen and heard from each of the candidates, but one thing we have yet to see – those “promotional” campaign ads filled with insults and low-blow accusations that target political opponents. Wonder why?

Follow Jeb Bush on Instagram

If you have been keeping up with the 2016 campaign, you have surely noticed that it is anything but typical. Unlikely political “outsiders” have not only gained, but maintained and advantage over other familiar and experienced politicians, thus reshaping the campaign. It’s not about image anymore – it’s about personality. Take, for example, Donald Trump – the candidate with the strongest personality. Everyone has been talking about him, creating quite an uproar. No one expected him to even run, much less make it this far with so much support. There really is a likelihood that he could fulfill the Presidency. To keep the campaign competitive, candidates have had to tweak their approach and break out into new territories, like social media. Despite their differences, what do all of the candidates have in common? Each of them have active social media accounts.

Social Media CampaignFacebook, Twitter, Instagram – even Snapchat – have been the driving forces behind political exposure. Candidates now realize that the best way to gain momentum is to connect with voters on a more personal level. Remember, it’s not about image anymore; this campaign is about personality.

Social media is proving to be one of the most effective ways to target specific demographics and influence voters. Statistics show that 63% of people felt the quality of information about candidates and political issues was better than the quality of content produced by more traditional media outlets. Social media allows candidates to connect with voters on a personal level. Politicians become engines of activity. In doing so, 40% of users on social media have participated in a political discussion or affiliated themselves with a candidate.

Millennials are the reason why social media has become such a necessity on the campaign trail. Campaign 2016Rather than picketing campaign signs or tagging their cars with bumper stickers, people are advocating for candidates on social media – millennials especially. This generation makes up a large percentage of the market share, giving them significant influence as registered voters.
Social Media Presidential ElectionThe candidate who wins the support of millennials will probably win the election. You could say that social media followers are the new modern day lobbyists.

So, what is the takeaway from all of this? Social media gives you the ability to target specific demographics with messages that appeal to your audience. It also offers exponential exposure as more people include you in their social network. Think of your social media following as an endorsement – a validation that you are legit and worthy of recognition. An active presence on Facebook, Twitter, Instagram – and even Snapchat – is extremely important if you are trying to sell yourself or your organization. The reason is that social media `transforms a product into a service and an organization or public figure into a friend.

Facebook Twitter Instagram SnapchatIf you are not currently using social media to market yourself or your organization, you could be missing out on a large percentage of the market share. Social media can be a huge asset for your business, but it is important to consult with a marketing or media specialist who truly understands how to convey professionalism and personality effectively. If the presidential candidates have social media advisors, it is highly recommended that you and your organization have one too.

We just launched a Campaign Website for Barfield for Congress!

Impact Media Solutions was selected to assist with the “Barfield for Congress” campaign and we are happy to help out on this project. We started with his Logo Design, then to his Palm Cards and have just launched his new website. Jonathan is a great person to work with and so are the rest of the people he has working his campaign with him. We wish Jonathan the best on his campaign and hope that you go check out his website to learn more about his stance on things and where he will be speaking next. Aside from his campaign website, we also assisted with his setting up his Facebook & Twitter pages to ensure his Brand was consistent across all Social Media platforms.

Campaign Websites

Website Launch for Baker & Colby | Web Design Wilmington

Impact Media Solutions has just launched a new website for Baker & Colby Law Firm in Wilmington, NC. They actually have 5 offices in Wilmington, Southport, Carolina Beach, Jacksonville, and are growing their footprint every day. When they originally came to Impact Media their focus was mainly on Real Estate and Estate Planning, but since then they have grown to include many other areas of the law including Traffic & DWI, Corporate, Family & Divorce, which has made them one of the most comprehensive Law firms in the area with one of the largest foot prints. Their team is very  advanced with technology and utilize it to make it easy on their clients and more affordable as well. Their new site comes complete with a Content Management System that allows their team to update the site on demand, and Blog from their WordPress Blog to post relevant news anytime they have it available. Their Blog also syndicates to their Social Media such as Twitter & Facebook, so they are able to extend the reach of their website to others that do not visit their site daily. We hope you like their new site, if you have any questions please let us know.

Web Design Wilmington
Web Design Wilmington

New Website Launch for Paws Place in Wilmington, NC!

Impact Media launches a new website for Paws Place, an Animal Rescue Shelter serving Wilmington & Brunswick County since 1999. We took this site on as one of our Charities for the year, we love animals and these folks help them more than you know! Paws Place is a No-Kill Shelter that has found homes for over 250 dogs. We not only re-designed the website, but put it into a wordpress platform for easy Content Management for them to be able update their site when they get a new rescue. Their new site is linked to Twitter and Facebook, so that when they post a new Dog it syndicates directly to these Social Media Outlets and their Followers and Fans can see right away who needs rescuing and spread the word. This is truly a great cause and we hope we have given them a great tool to aide them with this cause! Thank you Paws Place for all you do!

Wilmington Web Design
Wilmington Web Design