Tag Archives: user testing

iOS 9: Before You Update…

Once again, Apple has everyone ranting and raving about their latest release. However, when it comes to their latest operating system, iOS 9, users are ranting about issues rather than raving about improvements.
iOS 9 - Download Failed

iOS 9 focuses on performance and stability – increased speed and battery life. The initial rave was that iOS 9 would rectify some of the issues users encountered with the previous operating system, iOS 8. But here’s where the rant begins…

Millions of users attempted to download the new operating system but reported repeated failed attempts. Basically, the software update fails – an error occurs while downloading. Very frustrating.

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Now, if you are dying to download iOS 9, there is a workaround. Rather than updating via phone settings, access the update through your iTunes. Users who chose to download the operating system via iTunes reported no problems at all. This eliminates the possibility that high traffic or server strain is limiting the download.

Prior to today’s release, Apple spent nearly 100 days beta testing the operating system. It’s natural to assume that most, if not all, of the glitches were encountered by tested users, identified by Apple, and fixed prior to public release.

Apple has yet to release a statement on the issue. But fear not – you will be able to access iOS 9 and there will be plenty of updates along the way!

The Heat Is On!

Google Analytics has long been thought to be the standard for website statistics.  A recent improvement on an old method and a reduction of cost is changing everything.

 Eye tracking for statistical purposes has been around for decades, but until recently the methods for this data collection option have been incredibly pricey.  Hundreds of thousands of dollars have been spent on a single study limiting the usefulness of this practice to a very select few.

A study completed back in 2001 by three Carnegie Mellon professors, Mon-Chu Chen of the Human-Computer Interaction Institute and John Anderson & Myeong-Ho Sohn of the Psychology Department released findings of a study they completed entitled, What can a mouse cursor tell us more? Correlation of eye/mouse movements on web browsing.

In their paper they wrote:

The data suggest that there is a strong relationship between gaze position and cursor position. The data also show that there are regular patterns of eye/mouse movements. Based on these findings, we argue that a mouse could provide us more information than just the x, y position where a user is pointing. This implies that we can use an inexpensive and extremely popular tool as an alternative of eye-tracking systems, especially in web usability evaluation. Moreover, by understanding the intent of every mouse movement, we may be able to achieve a better interface for human computer interaction.

(Click here to read the entire paper)

This revelation led to the development of a new statistical gathering category called web heat maps.  What these types of software do is allow you to see exactly where on your webpage a visitor has clicked.  This can be incredibly invaluable because knowing where a visitor clicks, and just importantly doesn’t click can allow a company to reconfigure a site to maximize their lead conversions.  For instance, you might have three main areas on your web page, one is your feature article, one is your contact form and another is a photo gallery.  With a heat map you would be able to tell which areas were actually being used by visitors and which areas were being avoided.  If your contact form is one of the avoided areas, then you know something needs to be changed in order to make it work.  With each tweak you make, you will be able to tell quickly if the change worked or not.  This kind of practice can turn a website into an incredibly efficient marketing and lead generating tool.  That in turn should lead to a higher lead conversions which gives us our ultimate goal and that is higher profits.

So where is the best place to get a web heat mapping tool and how expensive is it?   As of the writing of this article, we feel that CrazyEgg.com offers the best tools for the highest value.  For as little as $9 a month you can get web heat maps on 10 pages of your site with daily reporting.  This includes a Heatmap Report, Scrollmap Report, Confetti Report, Overlay Report, List Report, and Multi Domains Tracking.  That’s quite a bit for that low of a price.  For anyone who now thinks that Impact Media Solutions is affiliated with CrazyEgg.com, I can promise you that we are not.  Our goal is to educate our clients on ways to improve their business and achieve higher profits.

If you would like to try the tools from CrazyEgg.com out or another web heat mapping software and need assistance applying the code to your website, drop me a line at cs@impactmedianc.com and I can help you take care of that.  We can also help you review your statistics and make recommendations on how your site can be improved, maximizing your lead conversions.  By the way, CrazyEgg.com offers 30 days for free!

 

heat map

 

User Testing Web Design

When you are designing or re-designing your site you want it to look good, but there are other factors to take into consideration. The biggest of course is that you want it to produce revenue, either through lead conversion, or merchandise transactions, that is why making your site user friendly should take precedence over everything else. This is not a onetime endeavor however, when your site goes live you should be monitoring how people are using it and where you can make improvements. You should treat it like a living extension of your business. If you respond to your clients by making a better site by catering to them, they will respond by using your services more often, it is that simple. We use tools like Heat Maps (Pictured Below) and Analytics, along with various other tools to accomplish these tasks. Ongoing user testing will produce a better website for your business and in turn grow your business beyond what you have seen before. This is not a new idea, it is something that most successful webmasters do for their clients already in various programs. If you are interested in learning more about User Testing on your website or other programs such SEO (Search Engine Optimization), SEM (Search Engine Marketing) or even just setting up Analytics on your site please me know and I will be happy to help.

Heat Map User Testing
Heat Map User Testing