Impact Media Solutions is proud to have just launched a new web design for Commonwealth Commercial Properties in Wilmington, NC. Commonwealth Commercial has been a long term client of Impact Media’s, and has been through 3 versions of their website with us. We are very pleased that they continue to use us every time they want to freshen up their site and give it more of what their clients are wanting. Commonwealth Commercial’s new site offers some of our latest Commercial IDX Searching & Quick Searches to allow for ease of use for their clients, along with other innovative tools that make their clients lives easier. Their new Web Design is setup for the latest standards and browsers and will offer them the flexibility to make changes independently from their Content Management System (CMS), which is a flexible tool that we custom built to go on the backside of the site that allows Commonwealth to make edits to their site on demand. This is the 1st step of their new Internet Marketing plan for 2011, so you will be seeing much more from Commonwealth Commercial Properties!
With Internet Browsing being the most used resource on a computer today by the overall population it is very important that the experience be user friendly, fast and stable. There are 2 new releases I would like to talk about today that I have been testing, Internet Explorer 9 and Mozilla Firefox 4.
I will start with Mozilla Firefox 4 as I have been a long time fan of their Internet Browser as it has been a stable and fast way to get around on the internet, but it has always had 1 small issue and that is with memory leaks, if you leave it open all day it will eat up your RAM. It does seem that with the new version that they have reduced this issue considerably as I am not experiencing the same issues I have in the past and it is FAST! Up until it was released there was only one other browser that was as fast and that was Google Chrome, and I know I left Chrome out of this post, but I will talk about Chrome on another day. As a Web Design Firm, Firefox has always been a favorite for all of our staff, as well due to its ability to render CSS properly. When we design websites we have to ensure that the web design renders the same in the major browsers, and in the past that has sometimes been a chore with Internet Explorer. This new version is a great improvement in speed and user interface!
I have had Internet Explorer downloaded and running for about a week now and putting it through it’s paces and it is a big improvement over previous versions. I had previously only used Internet Explorer just to ensure that our Web Designs would render properly, mainly because it had gotten so bloated and slow that it made surfing the net a bit of a pain, but now with this new version I am using it more and learning more about it’s features. It is very fast and offers ways to make itself faster if you wish to do so by eliminating toolbars, etc…
On a side note, both of these Internet Browsers offer HTML 5 support, which allows us to start coding in HTML 5, which gives us a lot of new things that we can offer to our clients that they have not seen previously, so that is another plus that I am very happy about with both of these browsers. Internet Browsers are really personal preference and what users are used to and yes, some are better than others, but they are getting a lot more competitive than they used to be, so definitely give them a try and see how much they improve your internet experience. I think you will be pleased!
Email Marketing has grown in popularity over the past 5 years and if done properly can yield great results, if done incorrectly it can really give you and your company a black-eye. We have seen some great campaigns and some not so great campaigns over the years and even been a part in making a lot those great campaigns happen. Impact Media offers fresh Email Marketing ideas, from concept of content, to designing a template to reflect your brand and compliment your Web Design or Internet Marketing efforts. We work with the leaders in the industry to stay on the cutting edge of the best way to implement a successful campaign and make it work best for your company. From a Email Newsletter to Email Event Announcements and even Email Drip Marketing to stay in contact with your clients on passive basis we have a solution that will compliment your style of marketing. Look below to see one of our Email Template Designs, this particular one is for a Video Email, which is still a pretty new type of Email Marketing, so it is something you will want to see for yourself if it is a fit for you.
Impact Media Solutions would like to share one of it’s ongoing success stories with you. Extreme Bargains is a Big Box retailer located in Lumberton, NC that deals in retail merchandise @ wholesale prices, similar to a Costco or Sams Wholesale, but they only have 1 location at this time. They approached us in the Spring of 2010 with a simple 2 page site that had a picture of their building with directions on how to get to their location and that was really about it. When we drove up to speak to Chris and Kurt (the owners) they were very friendly and had a vision of what they were looking for, but were unsure of the necessary steps and strategy to get there on the web. We were able to come up with an Internet Marketing strategy that complimented their local efforts, and so we began by rebuilding their current website with the intent on selling the same items on their website that they sell locally. As you know retail is tough, and online discount retail is even tougher, but since the site has been launched, we have increased traffic significantly as you can see in the graph below and their sales are respective.
Impact Media & Extreme Bargains have developed their presence on the web over the past year and are already seeing ROI in record time. Impact Media does not believe in the one size fits all mentality our web design is catered to the “you” the client and we always try to accentuate what you already have. Once we launch a site, it does not mean we are finished with that site, we are there with you the rest of the way for guidance and support. You can truly never be done with a website, websites need to be constantly evolving and changing as we do in life or they will go stale and users will go to a new site that stimulates their senses. I will be talking more about this in upcoming posts, so please come back for more.
Impact Media has created a new version of our IDX Mobile Version for our Real Estate clients. This new version utilizes the GPS on your mobile device to tell you the homes that are available within a specific radius of your location. This version uses the latest mapping technology from Google Maps tied to IDX data that is updated multiple times a day to give you the most up to date results in Wilmington, NC and the surrounding cities. We have tuned this to be the easiest mobile friendly IDX search out there, as well as one of the fastest. See below for a screenshot of our Mobile IDX in action:
These mobile sites can be designed to compliment your current Site’s web design or if you would like to discuss redesigning your current Site’s web design we can perform a full evaluation of your situation. To schedule a full demo contact us today, if you would like a mobile site that does something else we can discuss that as well.
The difference between having a good website and a great one is conversion. Let me explain, Conversion on your website is where someone contacts you through your website. If you have a website, and have taken the necessary steps to market your site (i.e. SEO, Adwords, Print Collateral & Self Promotion) and are still not getting the conversions you believe your site should be producing then this post may help you. The key is to make it simple for them. The more work your prospects have to do to contact you the less chance you have for a conversion. This means that your Contact Forms should be easy to find, do not make your prospects hunt around the site looking for a way to reach you. The next thing is the format of your form, visitors are more likely to fill out a short form than a longer form. We would all like to get as much information as possible from our visitors, but once it becomes work for them they will chances of them completing the form go down dramatically. It is always better to get a brief detail of your visitor, then follow up to get more detail if needed, this also shows interest on your behalf.
Some other ways to increase conversions that have worked for our clients have been to offer incentives for doing so, if a visitor believes that they may receive a gift or gadget for filling out a form they are more likely to do so. There is some give and take here.
All in all, you want your website to look good, perform properly, rank well and above all else produce revenue. If you would like to learn more about conversions or have questions please let me know.
Impact Media Solutions has just launched a new website for SouthCoast Commercial located in Wilmington, NC. They specialize in commercial real estate in the greater Wilmington area. This is a refresh of the site they had done previously with us about 4 years ago and returned to have it redesigned. We are also providing SEO services for SouthCoast Commercial for a select # of terms in this local market. We hope you like!