Tag Archives: website

New Website for Carlson Software Consultant!

Paul Baron a representative with Carlson Software came to us asking how we could help setup a website that would provide one of the members of their Sales Team with an independent website that would not only showcase the products he was selling, but show the credentials of the consultant and so we worked with Paul and Gerry to come up with this web site to promote and establish him in the South East region of the U.S.
web design

Is Your Landing Page an Underperformer?

Take our test and find out if your landing page needs improvement.

Please answer each question with a rating between 1 and 10.  1 equals Really Easy and 10 equals Really Difficult.

Question 1)  When visitors reach my landing page, how easy is it for them to navigate?

Question 2)   How difficult is the language in the web copy for your visitor to understand?

Question 3)   How would you rate your color scheme based on how well the visitors eyes can flow across it when scanning the page?

Question 4)   How clear do you present what your sign-up form is all about?

Question 5)   More than five questions on a form becomes burdensome to the visitor.  How would you rate yours?

Question 6)   With the average rate of six seconds to capture a visitors attention when they reach a page.  How do you rate yours as far as its ease to capture their attention.

Question 7)   How difficult have you found it to capture leads from the website?

Now look at your answers and really examine the questions where you answered five or higher.  These are problem points on your page, but now that you have pin pointed them, you can make the necessary changes and improve your lead generation.

Q1) No one likes clutter and there is some great truth to the idea of “Too Much Information”  Most business owners are very excited about their work and really want to educate their clients, but usually it’s too much.  With a website, your goal isn’t too give them a complete education.  Your goal is to give them just enough so that they will want to learn more and then utilize your contact form.   If your business was a movie, then your website needs to be the movie trailer.

Q2) You  might know all the jargon for your industry and can talk it with the best of them.  Your potential client might see it as a foreign language.  Remember, you are not dumbing it down, you’re just making it more accessible.  The education starts when they get in front of you.  The information on your site needs to be easy to read and understand.

Q3) Believe it or not, your color scheme can become a big problem.  Remember, most people are now looking at websites through very high resolution screens.  If your color scheme is distracting, people will leave…immediately.  Make sure your color scheme is subtle and allows for a flow.  It’s feng shue for the digital world.

Q4)  Your sign-up form is your call-to-action.  There should be no doubt in your visitor’s mind to what they are signing up for.  If it’s for a free consultation, then make sure that is clearly stated at the top. If it’s for a quote, then make sure that’s at the top.  People hate signing up for things they are not sure about.

Q5)  When you create your form on your site, make sure you are asking for the minimum of what you need to know.  If you can get by with only knowing their name, email address and phone number then only ask for that.  When you start asking too many questions people will either feel you are becoming intrusive or they will get impatient and abandon it.  You can ask all the questions you want once they are in front of you.

Q6)  Does your page suffer from the “Shiny Object Effect”?  When a visitor comes to your site, are there so many things for them to look at that they don’t know where to start?  Again, think of it as digital feng shue.  Your job is to make sure their comfort level is maximized.  If they have too much to look at or choose from a visitor will get discouraged and will leave.  In the same way of thinking for your form, the site needs to have the minimum.  You should give them just enough for them to want to learn more.

Q7)  Never ever forget that the main reason for a small business to have a website is to generate leads.  If you already have it set up properly and achieving the amount of leads you want to gain, then do not change a thing.  If you want more then make sure you have read the above six answers and get to work on that site!

Landing Page Web Design

New Website Launch for MAMSDIRECT.COM | Web Design Wilmington

Mid-Atlantic Marketing Solutions has been a client of Impact Media Solutions for many years, and they approached us wanting updates to their website. They had their old website for over 4 years and their company had been through many changes, but their website had not reflected all of the changes, so we worked with Kirk & Jamie to re-focus their website and create a new web design & web presence for them that reflected a more current feel of their company with new web technologies that were not available when we originally built and designed their 1st website. We put this website on the WordPress platform to utilize the Content Management System that WordPress affords and the price point that they were looking for at this time. Kirk & Jamie are very satisfied with the end result and time it took to get this website turned around for them. We hope it continues to build their business like the last website we built for them did.

Web Design Wilmington
Web Design Wilmington

New Live Music Venue in Wilmington NC

Impact Media Solutions has just launched a new website for The Brikhouse! The Brikhouse is a new nightclub located in downtown Wilmington, NC. It is built in a historic building that has a lot of sentimental value to me personally, it is where I used to go see bands play when it was called Jacobs Run, this was back in the early 90’s. The owner of the Brikhouse approached us to design a website that offered a Rock ‘n Roll theme and would allow them post shows independently and have those shows syndicate to their social media streams such as Facebook and Twitter. We took on the challenge and designed a site that provides all of the information a patron would be looking for when searching for live music in Wilmington, along with making it rank on Search Engines by providing Search Engine Optimization services to ensure that the site gets top billing on Google, Yahoo & Bing.

This Friday the 13th was their first day of being open and they had a great turnout! We look forward to seeing you down @ The Brikhouse!

Web Design | SEO | Brikhouse
Web Design | SEO | The Brikhouse

New Website Launch for MyHealthyBites.com | Web Design & SEO

Impact Media Solutions launches a new website dealing with Nutrition! MyHealthyBites.com is a website that offers information on increased web being through proper nutrition and exercise. Our team here at the office enjoyed working on this website as we all could stand to learn a little more about proper Nutrition and MyHealthyBites.com has helped us set some goals to take better care of ourselves. When MyHealthyBites.com first came to us they were looking for a fresh clean design that would allow for them to effectively communicate with their audience via the Website, Facebook and Twitter. We developed a website that would syndicate the information that they were posting to all of their Social Media Extensions and extend their reach beyond just their website, without having to go and repost their information over and over again. We wish them the best of luck with their endeavors and hope you get as much from them as we did!

Web Design & SEO
Web Design & SEO

Web Design Wilmington NC | New Launch for Impact!

Impact Media Solutions launches a new website for Comfort Homes, Inc. out of Clayton, NC. They are one of North Carolina’s larger builders building homes in Wake, Johnston, Harnett, Sampson, Onslow and Pender Counties.  They were a pleasure to deal with and supplied us with a lot of great content for their website as they have built some great homes in North Carolina. They originally started their business in 1994 and this is their first website if you can believe that. Comfort Homes came to us looking to showcase their abilities online and expand their presence through Web Design and Internet Marketing. They wanted to be able show potential clients what they had done via portfolio and where they were currently building and what neighborhoods they were associated with in North Carolina. This company definitely has a lot going on, but is making efforts to improve their overall reach to their consumer. I hope you like what we have provided for them.

Web Design
Web Design Wilmington NC