SEARCH ENGINE OPTIMIZATION AND WEB MARKETING
Having a great website is a flattering proposition, but if no one can find you that's a great big old problem. At Impact Media, we'll work with your company to increase your visibility on the web through Search Engine Marketing. We're pragmatists. We don't create lonely web sites that grow cobwebs; instead, we build and nourish sites that consistently perform well.
The web still runs on words.
Regardless of the latest advances in technology, simply stated, search engines provide search results based on: a) the words (content) found on your website and b) the words (content) found about your company out on the web. So, it's a given that effective Internet Marketing involves developing a Content Strategy from the git-go.
We combine the latest onsite and offsite Search Engine Optimization (SEO) techniques - as well as Sponsored Advertising on Search Engines and other relevant sites - to drive targeted traffic to your site. We have experienced, trained web copywriters who can do research on your best keywords and optimize your web copy accordingly. Using a multi-faceted marketing approach, we also can offer you immediate exposure by using the latest web PR (public relations) platforms, as well as integrating social media (Facebook, Twitter, LinkedIn, etc.) into your overall web marketing efforts.
Likewise, we can develop a mobile website for you, and actively promote your site to mobile users, or build and promote a new mobile phone app for you.
Our knowledge and dedication put our clients at the top of the Search Engines.
SEO truly is both an art and a science. There is no cookie-cutter, "one size fits all" solution. As a SEO business firm, we apply marketing techniques we've learned through trial and error to help us in understanding the algorithm of the largest, most widely-used Search Engines on the web. We realize that each site has its own industry-specific competition on a local and global level, and we factor that into our approach, as well.
Your web site should, in fact, be your finest sales rep.
We're proud of the traffic we've initiated for brand new websites, and the strides we've made for companies with websites that have not performed well in the past. It's all about your Return on Investment (ROI) and the web leads and sales you're getting. (See our Customer Testimonials page for more details.)
To find out more about how Impact Media can increase the visibility of your website, contact us for a no-obligation Website Marketing Evaluation.