The written content on your website has to serve a dual purpose. It has to be compelling as well as search engine friendly. Google and other popular search engines will use web crawling spider programs to sift through web copy, searching for keywords and phrases, in order to return the most accurate search results possible for the end user. It is our goal to create the most effective written content that appeals to both your website visitor as well as the search engines. Many business professionals do not enjoy this process, but at Impact we love it!
Once the website pages in need of content have been determined, our copywriting service begins with a one to one interview. We will sit down with you and ask a number of questions to determine exactly what are the main points needed to be conveyed to the web viewer. After all the information has been gathered, we then begin writing a draft for each page. This is the stage where our copywriters craft the descriptive content with the needed keywords. Once we are satisfied with the draft, we then send it to you so you will have the opportunity to review the content. If you are satisfied with the submission, then the content will be uploaded to your current website or sent to our designers and developers if they are producing a new site for you.
It is our goal to create the most effective, lead generating copy possible. Please take a look at some of our past copywriting projects and we are sure you will be convinced that Impact Media is the right firm to handle your project.