AI is playing a huge role in reshaping SEO (Search Engine Optimization) from the tools Digital Marketers use to how the Search Engines are processing and aggregating data. AI-powered tools can not only assist with keyword analysis but also automate the process. AI can analyze intent and optimize content at scale and in real-time. On the other side, search engines have employed AI to understand intent and make results more personalized than ever before.
As Search Engine Optimization Strategists we also use a variety of techniques and resources to come up with what we think the algorithm is keying on currently and optimize on site and off-site to best meet the algorithms of the top Search Engines. With AI however it is like having a much more granular idea of where our focus and attention needs to be. AI has definitely reshaped some of the guesswork of how Search Engine Optimization Strategist optimize for themselves and their clients. The challenge is that AI is always refining itself, and sometimes it does miss key factors, so from our perspective it needs to be confirmed on how it shapes content.
Since inception Impact Media Solutions has stayed in the top two results for the key terms it optimizes for in our area for the past 15 years. We have also had much success with performing SEO for our clients with great retention due to performance. If you ever wanted to see how we work and whether it could help grow your business, we believe in full transparency and would be happy to take you down that rabbit hole—if only to show you what we love to do.
#SEO #SearchEngineOptimization #AI #DigitalMarketing
