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Impact Media Blog

The Case For SEO (or Search Engine Optimization Is Not Dead)


  “The reports of my death have been greatly exaggerated.” – Mark Twain It has been said that SEO is dead. Done. Over. We’re here to say it’s not true. Well, us and an armful of statistics say that SEO is alive and well and still vitally important as a key part of any marketing […]

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World Backup Day is coming: March 31st, 2015


What would you do if you lost everything? This is the rallying cry behind World Backup Day, an effort to inspire anyone and everyone to make sure their data is backed up digitally by March 31st. It started when a journalist had all his data wiped by a hacker: computer, phone, tablet; everything gone. The […]

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3 Websites I Go To For Content Marketing Inspiration


3 Websites I Go To For Content Marketing Inspiration Content Marketing requires creativity with purpose, and while there are many places I go to for inspiration, there are 3 websites in particular that provide consistent guidance and inspiration: HubSpot blog: The good folks over at HubSpot provide one of the best blogs, or I should […]

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3 Tips For Avoiding Content Marketing Overwhelm


Content Marketing is all the rage right now. If you spend any amount of time on CMO.com or AdAge or any other web marketing site, you will see titles such as “Why Content Marketing is King in 2015” or “Why You MUST Be Marketing Content”. We agree that content marketing is a critical piece of […]

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Page 1 Of The Small Business Marketing Playbook


Small Business Marketing Playbook Page 1: Ok, so we haven’t yet written our Small Business Marketing Playbook, but when we do, page 1 will read like this: We live in a world of advertisements. The average consumer is hit with over 1500 media messages per day. There are more platforms and avenues for ads than […]

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Social Media Marketing: Facebook is hiding your best posts from your customers


Social Media Marketing: Facebook is hiding your best posts from your customers. For real. They are really, really good at it, too. If you are like me, you have been confused as to why the snazzy photo of your latest creation or the amazing testimonial from your well connected client only reached 8 people. I […]

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