Social media is highly relevant in today’s marketing no matter what your business. With all of the changes in the social media world, it is hard to stay on top of the latest and greatest ways of doing things. Whether you are just getting started in social media marketing or have been active for a long time, there is always more to learn. Social Media developers continue to make changes to their algorithms and audiences/demographics continue to change with trends.
With so many social media platforms out there, it can be hard to choose just one. So make sure you do your research and know the right social media for your brand and the age group you are trying to target.

In any marketing strategy you need to know your audience. You need to know what will attract them and the social media platform(s) they are using. You need to be sure to listen to your audience as well. It is easy to just post content and be done with it, but that probably won’t get you much in return. Be engaged with your audience. If you aren’t active on your social media, then they are not likely to follow. Ask for feedback or get them involved. User generated content is a growing trend. Don’t be afraid to create a campaign that gets them involved. You want to build a community with your audience.

Marketing savvy businesses are using social media to grow their business. Don’t be afraid to be unique. It is wise to know what your competitors are doing on their social media. Are they using coupon codes or doing giveaways? Are they sharing 3rd party content showing they want to help others? Are they posting live from events and conferences? If so, then maybe you should too.

Don’t settle for just a simple text post. In today’s social media world, consumers are more responsive to visual components, even more so with video and audio content. When was the last time you scrolled past a video on your wall, just about everyone stops for a video. If you are using images for your post, be sure they are eye catching and optimized for every platform. Think about it, what gets your attention when you look at social media? If you stopped to look at something, then chances are that could be a tactic you need to use in your own social media marketing.

Worry less about how many likes a post gets and more about how much traffic it gets. You want the post to lead people to your website. And with that being said, you may want to be sure your website is listed on your social media.
To make things easier for yourself, be sure your images and videos are optimized for multiple platforms. An effective strategy is to be active on more than one social media platform.

Below, a list of some of the most popular social media platforms:
• Facebook (ages 30-49) – try using Facebook Groups, they are a growing trend
• Instagram (ages 25-34) – create a few stories, they are only live for 24 hours, but you can re-post later
• YouTube (ages 15-25) – add a card to your video to boost engagement
• Linked In (ages 30-49) – post articles that relate to everyone, grow your audience
• Twitter (ages 18-29) – increase engagements by using emoji’s
• Pinterest (ages 25-54) – plan ahead for seasonal content
• Snapchat (ages 18-24) – use the Snapchat insights feature, get to know your audience better

You don’t have to shy away from social media just because you aren’t sure what to say or where to start. However, if you are overwhelmed with the idea of managing your social media, give us a call. Impact Media’s social marketing experts are ready to help promote your business with the latest trends.