CDB Corporation is a global leader in aesthetic orthodontic bracket manufacturing. When they first came to Impact Media they were looking for more than just Web Design, they wanted a site that represented them internationally, and one that they could manage their many clients with easily. We developed a solution that would provide them with a Corporate look and feel while offering a client management system in the admin of their website. This was exactly what they were looking for and from a local Internet Marketing Firm.
Impact Media launches a new restaurant web design in Wilmington, NC. We worked closely with the owners of Double Happiness Chinese Restaurant to ensure they were getting exactly what they wanted from all angles of their marketing, and provided them with a website that really makes you want to go and try some of their terrific food. Now, I will say that we did negotiate a few egg rolls for the office into our deal and they are terrific! We hope you like what we have done for them, below you will see a before and after shot of their site.
This is a Before Shot of what their site used to look like.
Impact Media Solutions has just launched a new website for Hamm Hearing Aid Center. Mr. Hamm wanted his business portrayed a specific way and Impact Media was able to deliver that with this web design, not only that, but we did not stop there. This site offers Responsive Web Design, so when you view on your mobile device you see an optimized version of it that fits your mobile device better. It actually responds to the device you are using. We have done many responsive web designs over the past couple of years and are getting better and better at them and coming up with new techniques every time. We hope you like how this site turned out!
Martin Self Storage has been a client of Impact Media Solutions since 2004 and we have handled everything from their computer hardware, networks from Wilmington to Florida to marketing their web design using SEO (Search Engine Optimization) and other forms of Internet Marketing. They are one of the premier storage facilities in the area and are ever growing, we like to think we helped a tiny bit, but we will not flatter ourselves too much. Go see our latest creation for their website and see for yourself what they are doing now. Martin’s once again is reinventing how Storage Centers will market on the web as well cater to their clients.
We have just launched a new custom web design for Future Homes in Hampstead & Hubert, NC. Brent & Keith of Future Homes both have great ideas for getting their products in front of their perspective clients, and they were a great bunch to work with on this project. Now that Impact Media has launched their website, we can now focus on their Internet Marketing & SEO (Search Engine Optimization) to ensure that their website is found on the internet. Please have a look and let us know what you think.
Custom Web Design is something we love to do @ Impact Media Solutions, so when Lorraine with Mystic Elements came to us and ask us create something unique that reflected her store and the services she offers we were very excited to take on her web project. Her web design is a large page format with subtle animation, while offering great information on her services and items in her store. We will be performing Internet Marketing & SEO on national level for the unique products she carries in her store as many of them are one of kind items. Please visit her website and let us know what you think:
When choosing your SEO company, ethics should play a major role.
The difference between White Hat and Black Hat SEO could cost your company dearly.
Here at Impact Media Solutions we perform a combination of White Hat and Organic search engine optimization methods. White Hat SEO means that we follow the rules and guidelines set forth by the search engine companies, mainly Google. If you have been put in charge of finding the right SEO service for your company, you will want to do a little research and make sure that any company you are considering has a reputation for high ethical standards. If you choose an SEO service provider that tries to circumvent the rules or blatantly break them (referred to as Black Hat SEO), then you are putting your company at risk of losing a considerable amount of business. Interflora is a great case-in-point.
Recently Interflora, which is a UK based flower delivery company, was unexplainably dropped from Google’s search engine’s organic results. Organic means naturally occurring so in the search engine world, these are the results that follow the paid ad section at the top. If you were to type Flower Delivery UK into the Google search engine, Interflora was nowhere to be seen. The omission went on for eleven days and later we learned from Barry Schwartz’s article on SearchEngineLand.com (click here for article) that a few bloggers had posted tweets that Interflora had asked them to remove any links back to the Interflora website. This led to our assumption that Interflora, or their SEO service provider, was involved in paying for pages that pass PageRank (through gifts or monetary means). What that means is they were paying bloggers to write posts that included a link back to the Interflora website. This is a huge violation in the Google rule book. If a blogger wants to write about your company and add a link, then that’s their business, but to pay them to do that creates non-organic search results and is a highly unfair practice.
To take the explanation a little further, we are now handling the SEO for a local based carpet and upholstery cleaning company. It is operated by two men who have taken a very scientific approach to the process and they have built a solid clientele based mostly on word of mouth. Now let’s say that a large carpet cleaning company comes into town and they have a monster marketing budget. We’ll call them Super Ultra Carpet Cleaning. Super Ultra Carpet Cleaning begins paying bloggers to write about various carpet cleaning topics and in each post they include a link to the Super Ultra Carpet Cleaning website.
Imagine one night you are enjoying a glass of red wine and you accidently spill some on the carpet and now you need to get your carpet cleaned. You go to Google.com, type in carpet cleaning wine stains and out of the first twenty results, 15 are blog entries about how to get red wine out of your carpet and they all inexplicably link back to Super Ultra Carpet Cleaning. This does two things. It greatly reduces the chances of any other cleaning company like our client from showing up on the search results. Secondly, it gives a psychological advantage to Super Ultra Carpet Cleaning. We know that 75% of people who use search engines do not go past the first page of their search results ¹. We also know that people typically do not read the entire content snippets returned in search results, but rather they scan them for names and adjectives. If they see Super Ultra Carpet Cleaning over and over again, then they are going to assume it’s a great, well known company unless they see negative adjectives accompanying the listing. In essence Super Ultra Carpet Cleaning has created a search results monopoly and this is highly unethical.
Back to Interflora… It took 11 days before they were reinstated into the Google search results, but when they came back, they ranked 9th for “flowers”…7th for “mothers day flowers”…8th for “flower delivery”…9th for “flowers delivered”…& 10th for “roses” ². Imagine how much money they lost in those omitted 11 days and now they are ranking below six to nine other companies where before they always ranked in the top three of each category. When an SEO company does things the wrong way, it can cost your company dearly.
When you are searching for the right SEO company, make sure you ask for references. Then search for those references on various search engines and see what you find. If there is an inordinate amount of material from bloggers not affiliated with the company that all include hyperlinks back to the company’s website, or if you find pages that have links to the website, but the content has nothing to do with what the company does, then that should raise a red flag. Also make sure to call the reference and ask if they are happy with their return-on-investment. If their answer is yes and the searches return clean, high ranking results, then chances are you have found a good, ethical company to deal with.
¹ This statistic was collected from Eric Siu’s article on SearchEngineJournal.com (click here to read the article)
² These statistics were collected from Matt McGee’s article on SearchEngineLand.com (click here to read the article)
Paul Baron a representative with Carlson Software came to us asking how we could help setup a website that would provide one of the members of their Sales Team with an independent website that would not only showcase the products he was selling, but show the credentials of the consultant and so we worked with Paul and Gerry to come up with this web site to promote and establish him in the South East region of the U.S.